Has BMW lost touch with it's core concepts?

CarReviewBMW · 03-23-2014, 04:04 PM

It used to be that BMW was about pure aggressive performance/driver's car mentality. Lexus was about quiet and reliable luxury. Now with the Lexus GS/IS/RCF Line ups, it seem as if Lexus is going towards raw aggression(in terms of looks, engine still needs catching up but it's rapidly getting there) and being the driver's car(vast majority of reviews say the new GS/IS are great handling cars and very fun to drive). BMW on the other hand is edging more and more towards mainstream luxury and comfort. Trying to sell more units and appealing to the middle age bracket.

DieGrüneHölle · 03-23-2014, 04:16 PM

Quote:

Originally Posted by CarReviewBMW

It used to be that BMW was about pure aggressive performance/driver's car mentality. Lexus was about quiet and reliable luxury. Now with the Lexus GS/IS/RCF Line ups, it seem as if Lexus is going towards raw aggression(in terms of looks, engine still needs catching up but it's rapidly getting there) and being the driver's car(vast majority of reviews say the new GS/IS are great handling cars and very fun to drive). BMW on the other hand is edging more and more towards mainstream luxury and comfort. Trying to sell more units and appealing to the middle age bracket.

Automatic slushboxes...no thank you. Manual FTW.

Plus RSF is going to be a fat pig.

JRV · 03-23-2014, 04:45 PM

Yea they are changing no doubt but it seems the whole industry is. Quieter, efficient, greener.

03-23-2014, 04:04 PM	#1
CarReviewBMW Guest 22 Rep 49 Posts Drives: BMW 5 Join Date: Mar 2014 Location: Irvine,Ca iTrader: (0)	Has BMW lost touch with it's core concepts? It used to be that BMW was about pure aggressive performance/driver's car mentality. Lexus was about quiet and reliable luxury. Now with the Lexus GS/IS/RCF Line ups, it seem as if Lexus is going towards raw aggression(in terms of looks, engine still needs catching up but it's rapidly getting there) and being the driver's car(vast majority of reviews say the new GS/IS are great handling cars and very fun to drive). BMW on the other hand is edging more and more towards mainstream luxury and comfort. Trying to sell more units and appealing to the middle age bracket.
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03-23-2014, 04:45 PM	#3
JRV Captain 119 Rep 922 Posts Drives: 2011.75 AWE90M3 Join Date: Aug 2008 Location: CT iTrader: (1)	Yea they are changing no doubt but it seems the whole industry is. Quieter, efficient, greener. __________________ '11 Black/Black GLK350 (Wife) '19 Black RAM 1500 Big Horn Night Package '11 Loaded AW Fox Red/Black/Black Carbon Leather ZCP E90 M3 (Halloween Delivery)
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