09-25-2013, 07:15 AM | #1 |
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The USA Has A New Watchmaking Company
So there's little doubt in my mind that someone at Shinola has a sense of humor. Why else would a company choose that name given the age old epithet?
I went shopping for some new rags yesterday and passed the watch counter, and this new brand of watch, Shinola, popped into view. They are clearly not expensive but they have a nice solid feel and a sensible look. Most notably, they are American made in Detroit. Sure Keyton Myrick makes watches, in the most very literal sense of the word, as do RGM with their Caliber 20 (fairly new) and we now have another US manufacture watch, albeit in the quartz space, and this one at a very reasonable price point. http://www.hodinkee.com/blog/hands-o...a-runwell-40mm http://wornandwound.com/2013/04/08/s...rn-in-detroit/
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09-25-2013, 07:56 AM | #2 |
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Oh, what do you know, Tony20009, you don't know $hit from Shinola anyway!!!! (somebody had to say it). I have an old bottle of Shinola edge and heel dressing sitting in my shoe-shine kit.
It's a beautiful watch, I can see why it caught your eye. I think it might do better if the name wasn't so crappy.
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09-25-2013, 09:36 AM | #3 | |
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I know somebody would surely share the complete epithet, though I'd hoped it wouldn't have been levied at me, even in humor.
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09-25-2013, 10:16 AM | #4 |
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Very attractive watch, being a small collector of watches, I was ignorant of the fact that there are American made watches, albeit, Swiss movements.
Nice, name doesn't bother me, thinking it is a family name of some type, now that would suck! Have to keep an eye on this company, perhaps get one of these upon future release. |
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09-25-2013, 01:34 PM | #5 |
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I just hit their website and I think it's funny that the same company that makes this beautiful watch also really does make shoe polish.
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09-25-2013, 02:23 PM | #6 |
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As luck would have it it turns out that a watch brand I knew of is indeed American too: Hager. They make a military styled mechanical watch for about the same price as the Shinola (a bit less actually) and use the ETA 2824 movement.
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09-25-2013, 08:10 PM | #8 | |
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To my mind, Shinola's seem like watches priced and marketed to exactly the kind of person who shops in the stores in which they are sold -- Saks is the store I know about. I suspect for that store's customer, many of whom are quite comfortable with having spent $5K+ for one or more watches, $500 - $600 is fine price point for a smart looking, "fun," casual watch -- for oneself or as a gift -- for it's not expensive and it's not dirt cheap either. It is, however, no more costly than a pair of decent shoes or a couple shirts and thus falls into much the same vein as those items. If you see it and you like it, just buy it and enjoy.
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09-26-2013, 11:54 AM | #9 | |
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500$ for quarts??? That just does not add up to me. I see they use sapphire crystal and other stuff, but seriously, you can get a swiss auto from Hamilton for $500 which has a lot more to offer in every aspect. I like the looks, but not for the price range for what you are getting. Just my opinion. The lower end range I would buy LumTec. Same money and you get more. Again just how I feel. But just like you said. Does not matter what you buy, buy what you like and wear it in good health. Who cares what others say. But being a forum, I am putting my worthless .02 in just like everyone else. |
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09-26-2013, 05:41 PM | #10 | |
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I would grant your point re: Hamilton but for the fact that Hamiltons just use OTS movements from ETA. Shinola does at least assemble their own movements, even if they are quartz and not mechanical. For that reason, a Shinola is minimally a semi-manufacture watch in much the same way an Omega is a semi-manufacture watch. The difference being that Omega takes am OTS ETA movement and tweaks it. It's certainly safe to say that neither has a full on in-house movement as does JLC, Patek, Nomos, even Auguste Reymond or that Russian company whose name escapes me just now. The Russian folks make a watch model called a Pilot that can be had for about ~$700 and is entirely mechanical and manufacture. Citizen actually builds its quartz movements and one doesn't have to pay $500 for one. So, yes, there is no shortage of ways to spend one's five or six hundred dollars and get a nice watch. What one cannot do is spend that sum and get an American made manufacture watch, but by buying Shinola, one can get about as close as is possible to do. I respect your POV and have no issue with it, for as you said, placet suum cuique. The short is that I just don't see ~$500 as sum worth stressing over just exactly how much value I'm getting from a watch so priced. I like Robert Graham shirts, so whenever I go shopping, I invariably see one or two that catch my fancy, even though I'm not really there to buy shirts, but I buy them anyway. The Shinola strikes me about the same as buying a couple shirts or pair of shoes, either of which will run me about the same amount of money. (More often though two shirts will cost more than than the darn watch. ) By the same token, were someone to ask me what watch should they buy for ~$500, I doubt I'd suggest Shinola unless they mentioned desiring something that was entirely consistent with a Shinola. For example, they wanted an American manufacture watch or if they wanted something that some hundred years from now might be of note/value. That's not to say I am certain that the Shinola will become a collectors piece, but as it's the first of a thing, it might be, if only for it's historic and cultural significance and because it's the first thing issued by a company that promises to produce some really great watches down the road. Something similar happened to the 1933 Ingersoll Mickey Mouse watch which then sold for, what $1, but now would be hard to find for $1000. All the best.
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10-25-2013, 12:48 AM | #12 |
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I agree with you.
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10-25-2013, 10:11 AM | #14 |
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Yet Another American Watch - There're Coming Out of the Woodwork
Once in a while, I find something that appeals to me as a story. When I find such a thing for less than $3K, I like it even better.
Roland Paige. Anybody heard of them/him? Bought one? Waltham or Elgin? Got an old one hanging around somewhere? Maybe you like a lot about vintage looks aside from having to restore them. Problem solved. If you happen to have a soft spot for the old names in American watchmaking, check this out, and be sure to peek at the vintage movement page. I'm liking what I see so far. http://www.rpaigewatch.com/collection/ http://www.ablogtowatch.com/rpaige-w...aige-review/2/ All the best.
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10-31-2013, 11:01 AM | #15 |
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A guy here at work has a Shinola. He loves it, and I think it looks better in person than in any photo. I don't have a problem that the founder is previously behind Fossil. Seems like a lot of people buy expensive brands out of Switzerland even though Swatch Group owns many of them. Doesn't seem to bother them that the parent is famous for watches in crazy colors for under $100.
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10-31-2013, 02:26 PM | #16 | |
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But there are other American companies making watches, Bernhardt, Kobold, RGM, Towson Watch Company and RPaige to name a few. RPaige is doing something rather novel, though some vintage-watch snobs don't care for it, folks who don't care if a watch is vintage or not might well enjoy them. http://www.rpaigewatch.com/
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11-01-2013, 03:23 PM | #17 | |
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11-19-2013, 01:18 AM | #18 | ||
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11-19-2013, 01:31 PM | #19 | |
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11-19-2013, 01:48 PM | #20 |
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Nordstrom has them online, so I'm assuming they have them in-store. I wonder if anyone can hook up a disco yet.
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