BMW is World's Most Valuable Auto Brand Again

Jason · 05-22-2012, 01:23 PM

BIMMERPOST NEWS

47
COMMENTS

According to the BrandZ Top 100 Most Valuable Global Brands study by market research company Millward Brown, BMW is now the world's most valuable automotive brand, replacing Toyota at the top of the list. However, this isn't BMW's first time in the study's top spot, which it also claimed in 2010.

How has BMW managed to be named most valuable auto brand again? According to Peter Walshe, Millward Brown global brand director, "BMW has been able to effectively communicate what sets it apart from other carmakers, while backing up its message with a "very decent product. As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places."

Toyota now ranks second, and BMW's main competitors Mercedes and Audi rank 3rd and 8th, respectively. Mercedes-Benz, Volkswagen and Audi were able to rise in the ranking successfully expanding their presence in Asia, especially in China, Walshe said. "The reason these three German brands are doing well is because German cars are benefitting tremendously from exports" to Asia, Walshe said.

World's most valuable car brands in $ billion; rank in top 100; % change from 2011

1. BMW $24.6 -- (23) 10
2. Toyota $21.8 -- (28) -10
3. Mercedes $16.1 -- (46) 5
4. Honda $12.7 -- (65) -11
5. Nissan $9.9 -- (81) -2
6. VW $8.5 -- (95) 15
7. Ford $7.0 -- * -5
8. Audi $4.7 -- 23
9. Hyundai $3.6 -- --
10. Lexus $3.4 -- -7

As for the overall world's top brand ranking? Apple is #1, IBM #2, and Google #3.

Millward Brown measures brand equity based on interviews with more than 1 million consumers globally and an analysis of the financial and business performance of each company using data from Bloomberg and Datamonitor.

DM1 · 05-22-2012, 01:38 PM

Keep up the good work BMW!

Raja Ventureshield · 05-22-2012, 07:22 PM

i am not sure what this really means. but okay.
i do like bmw(s) so it's all good.

US///M3 · 05-22-2012, 08:09 PM

Quote:

Originally Posted by Raja Ventureshield

i am not sure what this really means. but okay.
i do like bmw(s) so it's all good.

I guess the Porsche,Ferrari or Lamborghini Brand isnt as valuable as BMW or Toyota.

Nang Vann · 05-22-2012, 08:17 PM

Go BMW!

Kramzz335i · 05-22-2012, 09:11 PM

Quote:

Originally Posted by US///M3

I guess the Porsche,Ferrari or Lamborghini Brand isnt as valuable as BMW or Toyota.

Considering that BMW is 50 times larger in size compared to Ferrari, Porsche and Lamborghini, yeah i'd say they are more valuable...

aajami · 05-22-2012, 09:12 PM

Quote:

Originally Posted by US///M3

I guess the Porsche,Ferrari or Lamborghini Brand isnt as valuable as BMW or Toyota.

If volume of product sold and total revenue generated are factors in generating this list, which they are, then no, they aren't even close.

bimmerJP · 05-22-2012, 09:50 PM

I know we have a lot of Apple haters here, but it's a good news for me, again. My 2 favorite brands, Apple and BMW, are the most valuable brand and the most valuable auto brand in the world. Sweet... Perfect match!

bimmerJP · 05-22-2012, 09:51 PM

Oh, and one more thing. Can I have that BMW Welt wallpaper? It's just so beautiful!!

RoyBratten · 05-22-2012, 10:34 PM

i am not sure what this really means

TN_3 · 05-22-2012, 10:38 PM

Quote:

Originally Posted by jerrypon83

Oh, and one more thing. Can I have that BMW Welt wallpaper? It's just so beautiful!!

+1
I REALLY want that wallpaper!

wang490 · 05-22-2012, 10:48 PM

Of course BMW get alot of money from China. A simple X6M worth $390000 in china .

ppatel223 · 05-22-2012, 10:48 PM

WTF? NO GM brand? only one american brand? Shame on you America.

US///M3 · 05-22-2012, 10:48 PM

Quote:

Originally Posted by jerrypon83

I know we have a lot of Apple haters here, but it's a good news for me, again. My 2 favorite brands, Apple and BMW, are the most valuable brand and the most valuable auto brand in the world. Sweet... Perfect match!

Same here and my favorite brand of cigs,soda pop also made the list.

Apple,BMW,Marlboro,Coca Cola...hahahaha

Jason · 05-22-2012, 10:52 PM

Quote:

Originally Posted by jerrypon83

Oh, and one more thing. Can I have that BMW Welt wallpaper? It's just so beautiful!!

Here's the biggest version that's available.

SoCali E36 · 05-22-2012, 11:02 PM

With their ever increasing prices of their cars every year I'm not surprised.

Maz335i · 05-22-2012, 11:10 PM

+1000000

aajami · 05-22-2012, 11:34 PM

Quote:

Originally Posted by ppatel223

WTF? NO GM brand? only one american brand? Shame on you America.

The top 9 brands are American.

OdomPHD · 05-23-2012, 12:26 AM

I don't need numbers to know BMW is the best car brand.

TheBingoBalls · 05-23-2012, 12:36 AM

Quote:

Originally Posted by jerrypon83

I know we have a lot of Apple haters here, but it's a good news for me, again. My 2 favorite brands, Apple and BMW, are the most valuable brand and the most valuable auto brand in the world. Sweet... Perfect match!

+1. People get way too caught up with what they can see and judge a brand off that. If you actually sat down and used an Apple product, you'd understand why their product is good. That goes for BMW as well. People look at a BMW and say it's just the badge. Drive one and tell me it isn't what BMW advertises.

tmurphy2 · 05-23-2012, 12:36 AM

I know audis have recently started to look good in the past few years but I hate them so much because people always consider them on par with BMW or Mercedes, I've driven a couple different audis, a4, a5, s4, and to be honest the driving experience isn't anywhere near BMW (don't have any merc experience) its good to see they are still back on this list, bastards.

Rolitto · 05-23-2012, 03:12 AM

Nice nice.

05-22-2012, 01:23 PM	#1
Jason Administrator 43717 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW is World's Most Valuable Auto Brand Again BIMMERPOST NEWS BMW is World's Most Valuable Auto Brand Again 47 COMMENTS Tweet According to the BrandZ Top 100 Most Valuable Global Brands study by market research company Millward Brown, BMW is now the world's most valuable automotive brand, replacing Toyota at the top of the list. However, this isn't BMW's first time in the study's top spot, which it also claimed in 2010. How has BMW managed to be named most valuable auto brand again? According to Peter Walshe, Millward Brown global brand director, "BMW has been able to effectively communicate what sets it apart from other carmakers, while backing up its message with a "very decent product. As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places." Toyota now ranks second, and BMW's main competitors Mercedes and Audi rank 3rd and 8th, respectively. Mercedes-Benz, Volkswagen and Audi were able to rise in the ranking successfully expanding their presence in Asia, especially in China, Walshe said. "The reason these three German brands are doing well is because German cars are benefitting tremendously from exports" to Asia, Walshe said. World's most valuable car brands in $ billion; rank in top 100; % change from 2011 1. BMW $24.6 -- (23) 10 2. Toyota $21.8 -- (28) -10 3. Mercedes $16.1 -- (46) 5 4. Honda $12.7 -- (65) -11 5. Nissan $9.9 -- (81) -2 6. VW $8.5 -- (95) 15 7. Ford $7.0 -- * -5 8. Audi $4.7 -- 23 9. Hyundai $3.6 -- -- 10. Lexus $3.4 -- -7 As for the overall world's top brand ranking? Apple is #1, IBM #2, and Google #3. Millward Brown measures brand equity based on interviews with more than 1 million consumers globally and an analysis of the financial and business performance of each company using data from Bloomberg and Datamonitor.
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05-22-2012, 01:38 PM	#2
DM1 Captain 98 Rep 698 Posts Drives: Mini Cooper S Paceman Join Date: Nov 2006 Location: Monterrey, Mexico. iTrader: (0) Garage List 2007 Z4 3.0si [7.00] 2006 325i [0.00] 2005 Renault Megane RS [0.00]	Keep up the good work BMW! __________________ Follow my blog at http://dmauto.wordpress.com
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05-22-2012, 08:17 PM	#5
Nang Vann Lieutenant Colonel 27 Rep 1,513 Posts Drives: E46 M3, R35 GT-R Join Date: May 2011 Location: Australia iTrader: (0)	Go BMW! __________________ Moving on up!
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05-22-2012, 09:50 PM	#8
bimmerJP First Lieutenant 11 Rep 380 Posts Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe iTrader: (0)	I know we have a lot of Apple haters here, but it's a good news for me, again. My 2 favorite brands, Apple and BMW, are the most valuable brand and the most valuable auto brand in the world. Sweet... Perfect match!
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05-22-2012, 09:51 PM	#9
bimmerJP First Lieutenant 11 Rep 380 Posts Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe iTrader: (0)	Oh, and one more thing. Can I have that BMW Welt wallpaper? It's just so beautiful!!
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05-22-2012, 07:22 PM	#3
Raja Ventureshield Major General 298 Rep 5,686 Posts Drives: BMW M3 coupe Join Date: May 2007 Location: Northern VA iTrader: (6)	i am not sure what this really means. but okay. i do like bmw(s) so it's all good.
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05-22-2012, 10:34 PM	#10
RoyBratten New Member 0 Rep 10 Posts Drives: volvo Join Date: May 2012 Location: volvo iTrader: (0)	i am not sure what this really means __________________
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05-22-2012, 10:48 PM	#12
wang490 WTS my car :p 23 Rep 109 Posts Drives: Mitsubishi Lancer Evolution X Join Date: Apr 2011 Location: Indiana iTrader: (0)	Of course BMW get alot of money from China. A simple X6M worth $390000 in china .
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05-22-2012, 10:48 PM	#13
ppatel223 Banned 32 Rep 372 Posts Drives: F10 I3.0 Join Date: Jan 2009 Location: AR iTrader: (0)	WTF? NO GM brand? only one american brand? Shame on you America.
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05-22-2012, 11:02 PM	#16
SoCali E36 BMW Client Advisor 1097 Rep 3,538 Posts Drives: X5 40e/e36 M3 Sedan Join Date: Jan 2008 Location: Where the road takes me... iTrader: (10)	With their ever increasing prices of their cars every year I'm not surprised. __________________
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05-22-2012, 11:10 PM	#17
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05-23-2012, 12:36 AM	#21
tmurphy2 Second Lieutenant 16 Rep 240 Posts Drives: e92 335i Join Date: Dec 2011 Location: Hartford, CT iTrader: (0)	I know audis have recently started to look good in the past few years but I hate them so much because people always consider them on par with BMW or Mercedes, I've driven a couple different audis, a4, a5, s4, and to be honest the driving experience isn't anywhere near BMW (don't have any merc experience) its good to see they are still back on this list, bastards. __________________ e92 335i sport[/B] 2 GO: Cobb AP Stg 2+, Macht Schnell DPs, Injen intake, Spearco FMIC, Velocity throttle booster, DBA 4000xs rotors, Vibrant Performance catback, Synapse BOV & charge pipe, Hancook V12 EVOs 4 SHOW: DCT paddles, cusco strut, piano black trim, Mtech bumper, aero lip, 19" Miro 111's, angel eye, black: window trim, side mark, kidneys
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05-23-2012, 03:12 AM	#22
Rolitto Second Lieutenant 5 Rep 255 Posts Drives: BMW Join Date: Aug 2008 Location: Beirut and Canada iTrader: (0)	Nice nice.
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