BMW and Hyundai to Co-Develop New Engine?

Jason · 05-04-2012, 09:58 AM

BIMMERPOST NEWS

BMW Reportedly In Talks with Hyundai for Co-Development of New Engine Family

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BMW is not against collaborating with other manufacturers when it comes to developing new technologies, having recently agreed to cooperating with Toyota in developing next gen lithium ion batteries and with PSA Peugeot Citroen for hybrid technology. Is Hyundai BMW's next co-development partner?

According to Reuters and Automobil Produktion (a German industry newsletter), BMW and Hyundai officials recently met in Munich over potential collaboration on new engine development.

Through its sources, Reuters reports that the talks are still at an early stage and that the two companies have discussed a relationship for jointly developing and sharing costs for a new engine family, which can take as much as 1 to 2 billion Euros to develop. Automobil Produktion provided more salient info, claiming that the Hyundai Chairman's son, Chung Eui-sun, met up with a group of small group of top BMW managers in Munich to discuss the possible engine alliance.

No surprise however that BMW and Hyundai have denied these rumors, with BMW CEO Norbert Reithofer denying the the alliance talks yesterday, claiming that "further co-operation partners are currently not foreseen.". A Hyundai spokesman has also said that the report is groundless and denied that the meeting occurred.

av689 · 05-04-2012, 10:14 AM

Sounds kinda weird😜

v1k0d3n · 05-04-2012, 10:16 AM

wtf? yeah...strange partnership imo.

lawgone · 05-04-2012, 10:17 AM

Would be great for Hyundai but bad for BMW...image wise at least.

wdeerfield · 05-04-2012, 10:28 AM

april fools?

BMWI6 · 05-04-2012, 10:37 AM

Quote:

Originally Posted by wdeerfield

april fools?

We Wish....

GmoBmw · 05-04-2012, 10:48 AM

Wtf?

Nang Vann · 05-04-2012, 10:50 AM

I'm sold!

Can't wait for BMW Hyundai F1 team

bimmerJP · 05-04-2012, 11:07 AM

Seriously? BMW, what are you thinking? Why would you want to collaborate a copycat automobile company?

JRubin13 · 05-04-2012, 11:13 AM

Horrible idea.

Mako · 05-04-2012, 11:16 AM

This actually does make sense. Hyundai is not a competitor of BMW as nobody is cross shopping the brands. BMW might be getting some nice cash out of this and maybe hybrid tech. Sure Hyundai is a copycat but they do have some decent engineers too!

jtuds · 05-04-2012, 11:25 AM

Quote:

Originally Posted by lawgone

Would be great for Hyundai but bad for BMW...image wise at least.

I agree. But all these companies, whether Rolls Royce and Lambo or Hyundai and Kia are all in it for the same reason...

As buyers we might think "Hyundai? really?" but in the industry it's likely that BMW sees Hyundai as a company that makes quality products to serve a different market...a market BMW isn't in and doesnt need to worry about competition. And if BMW can benefit from the partnership, there is no reason for them not to do it.

I think people assume that there is a massive disparity in capability among manufactureres in various industries when in reality, there isn't. It is just a matter of how much you want to put into the product, what you want it to cost, and who you want to sell to.

nv_e92 · 05-04-2012, 11:31 AM

Quote:

Originally Posted by Mako

This actually does make sense. Hyundai is not a competitor of BMW as nobody is cross shopping the brands. BMW might be getting some nice cash out of this and maybe hybrid tech. Sure Hyundai is a copycat but they do have some decent engineers too!

I agree, but Hyundai will probably get more out of this joint venture. It will no doubt help their reputation and probably increase the sale of their Equus.

richb811 · 05-04-2012, 11:37 AM

Hope they don't do it. I like the way the new Hyundai's are going but I would prefer BMW to stay 100% Deutsch.

e92_m3 · 05-04-2012, 11:42 AM

Quote:

Originally Posted by Rich@GTBPerformance

Hope they don't do it. I like the way the new Hyundai's are going but I would prefer BMW to stay 100% Douche.

Lemme rephrase that. LOL! Hahahahaha. Just jokin'.

Jokes aside, give hyundai a chance guys.

They have been creating reliable and nice looking vehicles lately. 10 year, 100,00 mile warranty? Where else can you see something like that???

The new 2012 sonata's overall design look is so much different compared to the Honda Accord and Toyota Camry. IMHO, the Accord and Camry just looks like a conventional sedan and kind of looks plain. Hyundai really thought out of the box for how the 2012 Sonata's would look.

Envyscorpio · 05-04-2012, 11:44 AM

Money talks now.

I am assuming BMW is doing this for the Asian market and since Japanese yen is so high now, there is no point joining with Japanese auto maker to lower profit.

Other Asian car manufacturers especially Chinese are not on par with BMW's quality standards.

I do think this will effect BMW's image a bit. Don't think this will work if BMW and Hyundai is going for an middle or upper class vehicle. Probably cheap cars using BMW engine for the mass.

JA///MES · 05-04-2012, 11:50 AM

Quote:

Originally Posted by Mako

This actually does make sense. Hyundai is not a competitor of BMW as nobody is cross shopping the brands. BMW might be getting some nice cash out of this and maybe hybrid tech. Sure Hyundai is a copycat but they do have some decent engineers too!

Not a competitor of BMW? The Genesis saloon was made to compete with the 5 series. Even though we all know it doesn't! With my luck they will slap an M badge on whatever they create since they have already started with M performance parts. Geez!

Blubaron79 · 05-04-2012, 11:52 AM

Hyundai did steal one of BMW's designers...

Zebra99 · 05-04-2012, 11:54 AM

Quote:

Originally Posted by Envyscorpio

Money talks now.

I am assuming BMW is doing this for the Asian market and since Japanese yen is so high now, there is no point joining with Japanese auto maker to lower profit.

Other Asian car manufacturers especially Chinese are not on par with BMW's quality standards.

I do think this will effect BMW's image a bit. Don't think this will work if BMW and Hyundai is going for an middle or upper class vehicle. Probably cheap cars using BMW engine for the mass.

Japanese automakers do quite well and quality wise/tech wise they make just as great products as does BMW.

Stop being a bunch of fanboys and be happy that they continue with the R&D and are sharing costs! At least they won't pass on the buck to the consumer at its full amount. Oh wait, BMW tax...who am I kidding

WMAC6 · 05-04-2012, 12:10 PM

Quote:

Originally Posted by lawgone

Would be great for Hyundai but bad for BMW...image wise at least.

+1

sam964 · 05-04-2012, 12:13 PM

At least collaborate with Honda, they make amazing engines

Mako · 05-04-2012, 12:31 PM

Quote:

Originally Posted by JA///MES

Not a competitor of BMW? The Genesis saloon was made to compete with the 5 series. Even though we all know it doesn't! With my luck they will slap an M badge on whatever they create since they have already started with M performance parts. Geez!

people who buy BMWs buy them because, well they are BMWs!

I doubt many BMW dealers have a customer walk in and tell them they are comparing a 3 series or 5 series with any Hyundai out there, not saying they don't make nice cars, just saying people are not cross shopping them. If they are looking at BMW, that means they are also looking at Mercedes, Audi, maybe Lexus

, a few other brands like Jag or cadillac could even be thrown in there, all high end brand names, Hyundai is not. And if you drive a BMW don't kid yourself, all of us are vain even if we don't like to think we are.

05-04-2012, 09:58 AM	#1
Jason Administrator 43717 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW and Hyundai to Co-Develop New Engine? BIMMERPOST NEWS BMW Reportedly In Talks with Hyundai for Co-Development of New Engine Family 47 COMMENTS Tweet BMW is not against collaborating with other manufacturers when it comes to developing new technologies, having recently agreed to cooperating with Toyota in developing next gen lithium ion batteries and with PSA Peugeot Citroen for hybrid technology. Is Hyundai BMW's next co-development partner? According to Reuters and Automobil Produktion (a German industry newsletter), BMW and Hyundai officials recently met in Munich over potential collaboration on new engine development. Through its sources, Reuters reports that the talks are still at an early stage and that the two companies have discussed a relationship for jointly developing and sharing costs for a new engine family, which can take as much as 1 to 2 billion Euros to develop. Automobil Produktion provided more salient info, claiming that the Hyundai Chairman's son, Chung Eui-sun, met up with a group of small group of top BMW managers in Munich to discuss the possible engine alliance. No surprise however that BMW and Hyundai have denied these rumors, with BMW CEO Norbert Reithofer denying the the alliance talks yesterday, claiming that "further co-operation partners are currently not foreseen.". A Hyundai spokesman has also said that the report is groundless and denied that the meeting occurred.
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05-04-2012, 10:14 AM	#2
av689 Private 5 Rep 78 Posts Drives: M4 f83 Join Date: Jun 2011 Location: Dubai iTrader: (0)	Sounds kinda weird😜
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05-04-2012, 10:16 AM	#3
v1k0d3n Captain 92 Rep 965 Posts Drives: M2C /// (and x3 for the wife) Join Date: Jul 2011 Location: Charlotte, NC iTrader: (0)	wtf? yeah...strange partnership imo.
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05-04-2012, 10:17 AM	#4
lawgone Lieutenant 66 Rep 543 Posts Drives: 2014 335i M Sport Join Date: Jul 2010 Location: Cincinnati, OH iTrader: (0)	Would be great for Hyundai but bad for BMW...image wise at least. __________________ 2014 335i f30 M Sport, Mineral Gray, Premium, Nav, Comfort Access, M Sport Brakes, 18" Potenza RFT Summer/Staggered 2011 328xi e92 M Sport, Space Grey, Premium, Nav, Comfort Access, BMW Apps
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05-04-2012, 10:28 AM	#5
wdeerfield A family of bimmers 2834 Rep 7,765 Posts Drives: '18 G01 X3M40i Join Date: Jan 2012 Location: Clifton Park, NY iTrader: (0)	april fools? __________________ 2018 PB/Black G01 X3M40i \| 699M \| ZDA \| ZPP \| ZPX \| Maxton front lip \| X3M vents \| 15mm Spacers \| Diamond G20 style grills
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05-04-2012, 10:48 AM	#7
GmoBmw Captain 34 Rep 645 Posts Drives: 2007 335i Join Date: Dec 2011 Location: California iTrader: (8)	Wtf? __________________ 2007 BMW 335I- JB4 G5,DCI,VRSF DPs,NT555r Drag Radials Daily Driver
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05-04-2012, 10:50 AM	#8
Nang Vann Lieutenant Colonel 27 Rep 1,513 Posts Drives: E46 M3, R35 GT-R Join Date: May 2011 Location: Australia iTrader: (0)	I'm sold! Can't wait for BMW Hyundai F1 team __________________ Moving on up!
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05-04-2012, 11:07 AM	#9
bimmerJP First Lieutenant 11 Rep 380 Posts Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe iTrader: (0)	WHAT!? Seriously? BMW, what are you thinking? Why would you want to collaborate a copycat automobile company?
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05-04-2012, 11:13 AM	#10
JRubin13 Captain 35 Rep 601 Posts Drives: 2009 E92 335i/2012 F10 535i Join Date: Apr 2011 Location: Los Angeles, CA iTrader: (4)	Horrible idea.
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05-04-2012, 11:16 AM	#11
Mako (Sold) '00 M Roadster '06 M Coupe '16 M3 '20 X3MC 1642 Rep 2,605 Posts Drives: '23 M3 comp Join Date: Jul 2009 Location: Chicago suburbs iTrader: (0)	This actually does make sense. Hyundai is not a competitor of BMW as nobody is cross shopping the brands. BMW might be getting some nice cash out of this and maybe hybrid tech. Sure Hyundai is a copycat but they do have some decent engineers too!
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05-04-2012, 11:37 AM	#14
richb811 488 Rep 4,591 Posts Drives: 2020 G20 330i M Sport Join Date: Dec 2010 Location: NJ iTrader: (21)	Hope they don't do it. I like the way the new Hyundai's are going but I would prefer BMW to stay 100% Deutsch.
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05-04-2012, 11:44 AM	#16
Envyscorpio Private First Class 18 Rep 185 Posts Drives: BMW Join Date: Oct 2011 Location: Taiwan iTrader: (0) Garage List 2001 Honda NSX [0.00] 2009 BMW M3 [0.00] 2004 BMW M3 [0.00]	Money talks now. I am assuming BMW is doing this for the Asian market and since Japanese yen is so high now, there is no point joining with Japanese auto maker to lower profit. Other Asian car manufacturers especially Chinese are not on par with BMW's quality standards. I do think this will effect BMW's image a bit. Don't think this will work if BMW and Hyundai is going for an middle or upper class vehicle. Probably cheap cars using BMW engine for the mass. __________________ [E30 325i \| E39 528i \| E46 M3 \| E70 X5 \| E90 M3 \| F25 X3 \| NA1.5 NSX \| 718 GT4]
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05-04-2012, 11:52 AM	#18
Blubaron79 Brigadier General 1444 Rep 4,728 Posts Drives: 2021 M340i xDrive Join Date: May 2009 Location: PA iTrader: (0)	Hyundai did steal one of BMW's designers... __________________ Current: 2021 M340i xDrive Previous: '18 340i xDrive; '15 335 xDrive; '14 435i xDrive; '09 335 E92 xDrive
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05-04-2012, 12:13 PM	#21
sam964 New Member 6 Rep 28 Posts Drives: 2010 BMW X5 Xdrive48i Join Date: Nov 2011 Location: Vancouver iTrader: (0)	At least collaborate with Honda, they make amazing engines
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