[Jason]

BMW is “Talkin’ Like Walken” During This Year’s Super Bowl.

ACADEMY AWARD® Winning Actor Christopher Walken Stars in a New 60-Second Spot Dedicated to Icons (and Their Imitators).

Special Cameo Appearance by GRAMMY® Award Winning Global Superstar and Super Bowl LVIII Half Time Show Headliner, USHER.

Woodcliff Lake, NJ – February 5, 2024… BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken,” also features another icon -- Hollywood icon Christopher Walken -- along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER.

The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got
somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII.

“I really enjoyed working with BMW, they are a wonderful company and electric cars are important,” said Walken. “I look forward to sharing the work we did together.”

“It’s an honor of a lifetime to perform at the Super Bowl and so great to work with BMW,” said USHER. “Making the commercial was a cool experience, and I hope you all enjoy it.”

BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award–nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography.

“When you think about the perfect Super Bowl ad, you quickly realize that there’s a recipe for success,” said Marcus Casey, Chief Marketing Officer, BMW of North America. “Not that it’s easy, but if you start with an exciting new product, an A-List Hollywood star, a great script, and a talented team, and add to that mix, the multitalented Ashley Park, and a global superstar such as USHER, you have the makings of a hilarious, memorable spot.”

In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance.

“Christopher Walken is iconic, as is the 5 Series. It’s one icon working with another, creating a synergy of two legendary figures. You wait your whole life to make a campaign like this,” added Rich Silverstein, Co-Chairman and Co-Founder of GS&P. “The reality is everyone has a Walken impression. But there’s only one original.”

[Cabbage]

Glad to see BMW do a Super Bowl commercial. Don’t remember when the last one was.

[Game]

Love Walken! What a legend.

[BMWKLG]

I'm not a sports person, but I do check out the halftime performances depending on the performer; I'm not missing Usher. I'm so over commercials (now that I stream everything without commercials) so it's good to watch it here!

[OHV_44]

Originally Posted by Cabbage

Don’t remember when the last one was.

[Cabbage]

Originally Posted by OHV_44

I saw the clip of this but never realized it was in the Super Bowl. Nice

[deutsch100]

Originally Posted by Cabbage

Glad to see BMW do a Super Bowl commercial. Don’t remember when the last one was.

Wasn't it in 2022 with Arnold S. and the iX?

[Cabbage]

Originally Posted by deutsch100

Wasn't it in 2022 with Arnold S. and the iX?

Correct, forgot about that one.

[OHV_44]

Unfortunately I can't watch for long. For us it's already Monday when the game starts.
Go 49ers.

[Chihuahua]

I hope he asks BMW for more cowbell.

[PsychDoc]

Originally Posted by Chihuahua

I hope he asks BMW for more cowbell.

Love it!

Loved Chris Walken for decades.

[timesone]

CMON!

[OHV_44]

The weather will get better. Hopefully.

[SpeedBuggy]

Originally Posted by deutsch100

Wasn't it in 2022 with Arnold S. and the iX?

Arnold and the iX were in that commercial? Couldn't get past Salma Hayek............

[Mr.blue]

Really liking the side profile of the new 5 series. Looks really good in the commercial. I know I sound old fashioned and redundant but I wish I could still get the v8.

[OHV_44]

Then wait for the M5.

[///M TOWN]

Originally Posted by OHV_44

Then wait for the M5.

It’s going to be truly mega

Last generation with ICE at it’s core

[MrDit]

Originally Posted by OHV_44

The weather will get better. Hopefully.

Weather won't matter too much for the game, the stadium has a roof.

[F32Fleet]

Walken always reminds me of my late father.

[couchflyer]

The thing I wonder is who will watch the superbowl?

[OHV_44]

Originally Posted by MrDit

Weather won't matter too much for the game, the stadium has a roof.

The stadium can only hold around 70,000 spectators. The other hundreds of thousands in the city should have a nice time too.

[OHV_44]

Originally Posted by couchflyer

The thing I wonder is who will watch the superbowl?

100M in the US and 1B worldwide.