MVMT watches sold for $200 mil

uniqueMR · 08-24-2018, 12:18 PM

$200 million price tag for MVMT in 5 years?
Movado Group acquired MVMT Watches & Accessories.

Great job for a watch company that less watches less than $200

https://www.forbes.com/sites/roberta.../#3ef9452a6a8c

JamesWWIII · 08-24-2018, 01:27 PM

Never been a fan of their stuff, but congrats to the guys who built that business.

King Rudi · 08-24-2018, 01:37 PM

That's awesome! Congrats to those two guys. I love to hear stuff like this.

FriedPiston · 08-24-2018, 01:58 PM

I'm happy for the founders! Two of my colleagues recently acquired a UK-based watch brand in hopes of replicating MVMT's success.

zx10guy · 08-25-2018, 10:31 AM

Not crazy about MVMT too.

What puzzles me is MVMT is similar to the ESQ brand Movado killed off. In my opinion, ESQ is way better.

1MOREMOD · 08-25-2018, 11:10 AM

Yeah just cheap fashion watch brand, what most people wear however. Dont generally buy those types but did get a jack mason while in texas.

Savageenterprise · 08-25-2018, 11:14 AM

Word the fuck up. Gotta love America and capitalism

FC4 · 09-01-2018, 05:13 PM

Not familiar with MVMT, but I like the story. Good on them.

Fritzer · 11-27-2018, 03:23 PM

Not a fan of the brand, but good for them.

Goes to show how far you can get with some proper social media marketing. Honestly weren't their watches just Chinese Quartz movements in differently designed cases? I can't imagine more than 25% of the cost of production for those watches was for the movements.

Adam1607 · 12-01-2018, 07:13 AM

I had a MVMT watch, got it as present. They are good looking, but the quality is way below the price. There are a few identical designs on ebay for 10x lower price.

silverarrow · 02-05-2019, 05:21 PM

Go fund me company

MrGatsby · 02-05-2019, 06:18 PM

MVMT, Daniel Wellington, etc. use off the shelf Chinese quartz movements, with a standard Chinese case, white labeled with their heavily marketed brand. It's brilliant, as their margins are HUGE. upwards of 80% on cost of materials (excluding marketing expenses of course). The margins allow heavy marketing dollars to create an image of quality that just isn't really there.

Maynard · 02-08-2019, 10:31 AM

Curious what the markup is on a Rolex Daytona, over cost of materials, or even a basic Sub? I'd kind of assumed that all these nicer watches were huge-markup items.

uniqueMR · 02-08-2019, 10:43 AM

Quote:

Originally Posted by Maynard

Curious what the markup is on a Rolex Daytona, over cost of materials, or even a basic Sub? I'd kind of assumed that all these nicer watches were huge-markup items.

Markups on Rolex is 40-60%.

08-24-2018, 12:18 PM	#1
uniqueMR Colonel 1901 Rep 2,930 Posts Drives: ... Join Date: Dec 2017 Location: USA iTrader: (0)	MVMT watches sold for $200 mil $200 million price tag for MVMT in 5 years? Movado Group acquired MVMT Watches & Accessories. Great job for a watch company that less watches less than $200 https://www.forbes.com/sites/roberta.../#3ef9452a6a8c __________________ Currently: '22 Ferrari F8 \| '24 Mercedes G63 \| '24 Porsche GT3RS \| '24 Volkswagen GTI Previous BMWs: 340i, 740i, 745Li, M3, M4 Previous Others: Audi, Ducati, Honda, Infiniti, Land Rover, Mercedes-Benz, MINI, Mitsubishi, Porsche, Toyota, Volkswagen
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08-24-2018, 01:27 PM	#2
JamesWWIII Banned 2896 Rep 415 Posts Drives: 2019 440i Coupe Join Date: May 2018 Location: South Carolina iTrader: (0) Garage List 2019 BMW 440i Coupe [10.00]	Never been a fan of their stuff, but congrats to the guys who built that business.
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08-24-2018, 01:58 PM	#4
FriedPiston Colonel 2010 Rep 2,756 Posts Drives: Scraper Join Date: Oct 2013 Location: East Oakland, CA iTrader: (26)	I'm happy for the founders! Two of my colleagues recently acquired a UK-based watch brand in hopes of replicating MVMT's success.
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08-25-2018, 10:31 AM	#5
zx10guy Brigadier General 5551 Rep 3,349 Posts Drives: 2013 135i Join Date: Feb 2014 Location: DC iTrader: (0)	Not crazy about MVMT too. What puzzles me is MVMT is similar to the ESQ brand Movado killed off. In my opinion, ESQ is way better.
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08-25-2018, 11:10 AM	#6
1MOREMOD - 11822 Rep 23,186 Posts Drives: Race car-> Join Date: Mar 2009 Location: check your mirrors iTrader: (5)	Yeah just cheap fashion watch brand, what most people wear however. Dont generally buy those types but did get a jack mason while in texas. Last edited by 1MOREMOD; 09-01-2018 at 05:20 PM..
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08-24-2018, 01:37 PM	#3
King Rudi Lieutenant Colonel 13077 Rep 1,965 Posts Drives: Meat Suit Join Date: Sep 2017 Location: Planet Earth iTrader: (0)	That's awesome! Congrats to those two guys. I love to hear stuff like this.
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08-25-2018, 11:14 AM	#7
Savageenterprise Captain 982 Rep 640 Posts Drives: 2008 M3 (E93) Join Date: Jul 2018 Location: Out and about iTrader: (0) Garage List 2018 Chevy Tahoe [0.00] 2008 BMW E93 M3 [0.00]	Word the fuck up. Gotta love America and capitalism __________________ "Hard times create strong men. Strong men create easy times. Easy times create weak men. Weak men create hard times."
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09-01-2018, 05:13 PM	#8
FC4 Brigadier General 3204 Rep 3,662 Posts Drives: Yes Join Date: May 2014 Location: US iTrader: (0)	Not familiar with MVMT, but I like the story. Good on them.
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11-27-2018, 03:23 PM	#9
Fritzer No one sleep in Tokyo 963 Rep 1,506 Posts Drives: 2011 E90 328i//1995 E34 530i Join Date: Oct 2018 Location: San Diego, California -> Austin, Texas iTrader: (3)	Not a fan of the brand, but good for them. Goes to show how far you can get with some proper social media marketing. Honestly weren't their watches just Chinese Quartz movements in differently designed cases? I can't imagine more than 25% of the cost of production for those watches was for the movements. __________________ 2011 E90 328i, 1995 E34 530i, 1992 E32 740i, 1991 E34 525i
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12-01-2018, 07:13 AM	#10
Adam1607 Registered 0 Rep 1 Posts Drives: bmw e36 318is Join Date: Nov 2018 Location: Zagreb, Croatia iTrader: (0)	I had a MVMT watch, got it as present. They are good looking, but the quality is way below the price. There are a few identical designs on ebay for 10x lower price.
	Appreciate 0 Quote

02-05-2019, 05:21 PM	#11
silverarrow Private 22 Rep 94 Posts Drives: R8, M4, RR HSE Join Date: Mar 2016 Location: Austin iTrader: (0)	Go fund me company
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02-05-2019, 06:18 PM	#12
MrGatsby Second Lieutenant 348 Rep 203 Posts Drives: E92 M3 Join Date: Sep 2018 Location: M town iTrader: (1) Garage List 2009 E92 M3 [0.00]	MVMT, Daniel Wellington, etc. use off the shelf Chinese quartz movements, with a standard Chinese case, white labeled with their heavily marketed brand. It's brilliant, as their margins are HUGE. upwards of 80% on cost of materials (excluding marketing expenses of course). The margins allow heavy marketing dollars to create an image of quality that just isn't really there.
	Appreciate 0 Quote

02-08-2019, 10:31 AM	#13
Maynard Colonel 4316 Rep 2,980 Posts Drives: 228iX & M2C Join Date: Mar 2016 Location: Upstate NY iTrader: (1)	Curious what the markup is on a Rolex Daytona, over cost of materials, or even a basic Sub? I'd kind of assumed that all these nicer watches were huge-markup items.
	Appreciate 0 Quote