How Bob Lutz saved the Kidney Grilles and the Ultimate Driving Machine

tetsuo111 · 04-01-2018, 11:57 AM

A tip of the hat to the marque's pinnacle, and the personalities who shaped the brand during that era:

How Bob Lutz saved the Kidney Grilles and the Ultimate Driving Machine

IK6SPEED · 04-01-2018, 12:11 PM

Quote:

Originally Posted by tetsuo111

A tip of the hat to the marque's pinnacle, and the personalities who shaped the brand during that era:

How Bob Lutz saved the Kidney Grilles and the Ultimate Driving Machine

While there is no doubt Lutz played a very key role in multiple automotive companies, Lutz is like Trump in taking credit and overstates his credit in many things.

Just his quote in the article shows how he throws the entire Executive Structure under the bus and it was him singulary that saved BMW.

The truth is most often somewhere in between.

wdb · 04-01-2018, 12:36 PM

Lutz' ego gets the better of him more often than not. Eh, that's part of what makes him an icon.

Spa2k · 04-01-2018, 12:44 PM

It's a good thing Lutz was at BMW and got all the class, dignity and emphasis on driving purity out of his system before he went back to GM - and assisted in the birth of the Pontiac Aztek!

tetsuo111 · 04-01-2018, 04:03 PM

Wow - these comments are strongly dismissive of one of the most influential personalities during BMW's glory era. I didn't realize the extent of the hostility towards Lutz.

- Lutz was recruited by the Germans, not the other way around

- Lutz was the prime motive force behind the 2002 successor original 3-series, literally dominating the compact sport sedan category that established BMW as a market leader amongst driving enthusiasts for the next quarter century.

- Lutz is one of the most influential personalities in modern automotive history. This is an objective fact.

- Lutz championed BMW's slogan, "The Ultimate Driving Machine". This is still one of the great marketing slogans, recently retired for the forgettable "Sheer Driving Pleasure" slogan. Sheesh, talk about a tepid, watered-down slogan, appropriate to the current product portfolio and demographics

SakhirM4 · 04-01-2018, 04:14 PM

Quote:

Originally Posted by tetsuo111

Wow - these comments are strongly dismissive of one of the most influential personalities during BMW's glory era. I didn't realize the extent of the hostility towards Lutz.

- Lutz was recruited by the Germans, not the other way around

- Lutz was the prime motive force behind the 2002 successor original 3-series, literally dominating the compact sport sedan category that established BMW as a market leader amongst driving enthusiasts for the next quarter century.

- Lutz is one of the most influential personalities in modern automotive history. This is an objective fact.

- Lutz championed BMW's slogan, "The Ultimate Driving Machine". This is still one of the great marketing slogans, recently retired for the forgettable "Sheer Driving Pleasure" slogan. Sheesh, talk about a tepid, watered-down slogan, appropriate to the current product portfolio and demographics

http://f80.bimmerpost.com/forums/sho....php?t=1234072

GuidoK · 04-01-2018, 05:06 PM

Nobody spots the embarrassing mistakes in that BMW blog piece?!?

SpaceCowboy · 04-03-2018, 05:39 PM

Lutz is a Putz! Look at the way he destroyed Saab.

Chihuahua · 04-03-2018, 05:54 PM

Quote:

Originally Posted by SpaceCowboy

Lutz is a Putz! Look at the way he destroyed Saab.

I think GM would have destroyed Saab with or without Bob Lutz. Rick Wagoner was pretty awesome at destroying things while he was CEO of GM.

Germanauto · 04-03-2018, 07:52 PM

Lutz is a dipshit.

I grew up in a GM family while he was one of the crooks sitting on his a$$ in Warren and Detroit. He's an incompetent clown.

Germanauto · 04-03-2018, 07:53 PM

Quote:

Originally Posted by Chihuahua

I think GM would have destroyed Saab with or without Bob Lutz. Rick Wagoner was pretty awesome at destroying things while he was CEO of GM.

I still remember the day Obama ousted Wagoner's a$$, was with my folks picking up their new X5 at the dealership. Needless to say, it was a good day.

04-01-2018, 11:57 AM	#1
tetsuo111 Save the Manuals! 1246 Rep 1,239 Posts Drives: E91 RWD 6MT, X3, Ducati S4R Join Date: Dec 2014 Location: PNW iTrader: (0) Garage List 2011 E91 6MT RWD &q ... [0.00] 2005 Ducati S4R 996 [0.00] 2000 Ducati M750 [0.00] RIP - 2011 E91 328i ... [10.00]	How Bob Lutz saved the Kidney Grilles and the Ultimate Driving Machine A tip of the hat to the marque's pinnacle, and the personalities who shaped the brand during that era: How Bob Lutz saved the Kidney Grilles and the Ultimate Driving Machine __________________ 2011 6MT RWD ClubSport Wagon \| 3,185lbs \| 1 of 149 ZSPs delivered in North America Outside: BMW M-Aero, Euro region lighting, Seibon \| Inside: M3 cockpit, Recaro SPG, Prototipo, AutoSolutions SSK, UCP \| Stop: M3 ST-40R, PFC \| Grip: Solid-mounted subframes, rear coilover conversion, M3 Nitron R3, Hyperco, SPL, AKG, ARC8 \| Go: StageFP, CF snorkel, 3IM, MILVs, SuperSprint headers, Dundon Motorsports Inconel exhaust, VoltPhreaks \| Cool: CSF \| PCA #2018100384 \| BMW CCA #505794
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04-01-2018, 12:36 PM	#3
wdb dances with roads 5105 Rep 4,131 Posts Drives: '07 E86, '02 996, '95 Seven Join Date: Jul 2015 Location: the perimeter iTrader: (4)	Lutz' ego gets the better of him more often than not. Eh, that's part of what makes him an icon.
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04-01-2018, 12:44 PM	#4
Spa2k Major 1194 Rep 1,086 Posts Drives: '13 JCW Join Date: Apr 2017 Location: US iTrader: (0)	It's a good thing Lutz was at BMW and got all the class, dignity and emphasis on driving purity out of his system before he went back to GM - and assisted in the birth of the Pontiac Aztek!
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04-01-2018, 04:03 PM	#5
tetsuo111 Save the Manuals! 1246 Rep 1,239 Posts Drives: E91 RWD 6MT, X3, Ducati S4R Join Date: Dec 2014 Location: PNW iTrader: (0) Garage List 2011 E91 6MT RWD &q ... [0.00] 2005 Ducati S4R 996 [0.00] 2000 Ducati M750 [0.00] RIP - 2011 E91 328i ... [10.00]	Wow - these comments are strongly dismissive of one of the most influential personalities during BMW's glory era. I didn't realize the extent of the hostility towards Lutz. - Lutz was recruited by the Germans, not the other way around - Lutz was the prime motive force behind the 2002 successor original 3-series, literally dominating the compact sport sedan category that established BMW as a market leader amongst driving enthusiasts for the next quarter century. - Lutz is one of the most influential personalities in modern automotive history. This is an objective fact. - Lutz championed BMW's slogan, "The Ultimate Driving Machine". This is still one of the great marketing slogans, recently retired for the forgettable "Sheer Driving Pleasure" slogan. Sheesh, talk about a tepid, watered-down slogan, appropriate to the current product portfolio and demographics __________________ 2011 6MT RWD ClubSport Wagon \| 3,185lbs \| 1 of 149 ZSPs delivered in North America Outside: BMW M-Aero, Euro region lighting, Seibon \| Inside: M3 cockpit, Recaro SPG, Prototipo, AutoSolutions SSK, UCP \| Stop: M3 ST-40R, PFC \| Grip: Solid-mounted subframes, rear coilover conversion, M3 Nitron R3, Hyperco, SPL, AKG, ARC8 \| Go: StageFP, CF snorkel, 3IM, MILVs, SuperSprint headers, Dundon Motorsports Inconel exhaust, VoltPhreaks \| Cool: CSF \| PCA #2018100384 \| BMW CCA #505794 Last edited by tetsuo111; 04-01-2018 at 04:09 PM..
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04-01-2018, 05:06 PM	#7
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04-03-2018, 05:39 PM	#8
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04-03-2018, 07:52 PM	#10
Germanauto Major General 9847 Rep 6,146 Posts Drives: Alfa Romeo Giulia, Rosso Join Date: Jul 2016 Location: LA iTrader: (0)	Lutz is a dipshit. I grew up in a GM family while he was one of the crooks sitting on his a$$ in Warren and Detroit. He's an incompetent clown.
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