BMW M Magazine - How We Design Icons - Episode 1

Law · 03-10-2018, 07:58 PM

Featured on BIMMERPOST.com

Quote:

Originally Posted by BMW M

At the beginning of our four-part video series ‘How we design icons - by BMW M’, we visit the top secret BMW Group Design Department and marvel at the creative process undertaken by Seungmo Lim. In this interview, the exterior designer of the BMW M5 provides a rare insight into how his first abstract sketches are transformed into the perfect lines of the high-performance sedan.

" For me, design is like preparing a gift for somebody. "
Seungmo Lim, Exterieur Designer BMW M5

" When we talk about BMW M Design, it's primarily about turning race sport-based functionality into design icons. "
Domagoj Dukec, Vice President Design BMW M and BMW i

Behind the design of every new vehicle is a vision of the designers first thoughts and emotions, as well as the technical know-how required to create a high-performance model. This is a task that only BMW M’s greatest talents can take on. This exclusive behind-the scenes footage shows how a strong idea shapes a powerful design. For the first time, Seungmo Lim, exterior designer of the BMW M5 Sedan, reveals how he achieves great things. Thanks to his imagination, the BMW M5 shows what driving dynamics are possible through its bold lines alone.

" At the end of the process, you see the perfect design that fits the story. That is the pleasure of designing such an exciting car. "
Seungmo Lim, Exterieur Designer BMW M5

psuibmw · 03-12-2018, 08:57 AM

He made sound like a completely new design

At the end of the day it is a G30 with M design clues

: Aside from that M5 is still

997CABOVA · 03-12-2018, 09:00 AM

Exterior Designer??? That's about the only thing that is lacking in the F90. This guy should be fired he didn't even get creative with the side mirrors

x5mannn · 03-12-2018, 10:16 AM

Quote:

Originally Posted by 997CABOVA

Exterior Designer??? That's about the only thing that is lacking in the F90. This guy should be fired he didn't even get creative with the side mirrors

I imagine it's frustrating to be an exterior designer. All those concepts are watered down in the production versions.

Mrgunfun · 03-12-2018, 11:15 AM

What did he design? Front and rear bumpers?

Nomana · 03-12-2018, 11:50 AM

TBH This guys is far from my expectation of M designer.

Frank Jia · 03-12-2018, 12:04 PM

The designer should be fired. The external looking of F90 can not match its performance. Big shame!

:

raysspl · 03-12-2018, 12:28 PM

The comments here are savage

Unkle Steve · 03-12-2018, 12:39 PM

Quote:

Originally Posted by raysspl

The comments here are savage

They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.

supershaft · 03-12-2018, 01:24 PM

Quote:

Originally Posted by Unkle Steve

They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.

Lost me as well. I hope they come up big with the LCI refresh

termigni · 03-12-2018, 01:48 PM

despite the haters in here, BMW will sell plenty of these M5s. Great job SeungMo Lim!

yco · 03-12-2018, 01:48 PM

where too much is just right.. great slogan..

KoenG · 03-12-2018, 03:29 PM

Did he also design the abysmal rims? This woud be one aspect that is not criticised by the bean counters. Ugly rims cost just as much. The epic colour costs probably even more.

ORIGIN M. · 03-13-2018, 03:09 AM

Quote:

Originally Posted by raysspl

The comments here are savage

A Bunch of E-Bullies !

ORIGIN M. · 03-13-2018, 03:11 AM

Quote:

Originally Posted by Unkle Steve

Quote:

Originally Posted by raysspl

The comments here are savage

They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.

Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !

BMWSeven · 03-13-2018, 09:31 AM

Those rims are pretty lame...

Unkle Steve · 03-13-2018, 02:09 PM

Quote:

Originally Posted by ORIGIN M.

Quote:

Originally Posted by Unkle Steve

Quote:

Originally Posted by raysspl

The comments here are savage

They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.

Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !

Quote:

Originally Posted by ORIGIN M.

Quote:

Originally Posted by Unkle Steve

Quote:

Originally Posted by raysspl

The comments here are savage

They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.

Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !

You're right, because the m5 isn't a definitive overpayment when it's a plain, half-a**, pathetic looking car that will look like a rebadged 5 series to a majority of people unless it's loaded with a flashy paint job and rims that aren't stock.

Yeah, Porsche can have my money, because they actually know how to produce aesthetically appealing cars that can perform. They can have my money. The question here is now the following: Will BMW remain dead to me? The M8 Grand Coupe looked amazing, and I am hoping that the upcoming 6 series will provide great competition for the Carreras. Only time will tell.

Frank Jia · 03-14-2018, 02:36 AM

Quote:

Originally Posted by Unkle Steve

Quote:

Originally Posted by ORIGIN M.

Quote:

Originally Posted by Unkle Steve

Quote:

Originally Posted by raysspl

The comments here are savage

They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.

Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !

Quote:

Originally Posted by ORIGIN M.

Quote:

Originally Posted by Unkle Steve

Quote:

Originally Posted by raysspl

The comments here are savage

They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.

Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !

You're right, because the m5 isn't a definitive overpayment when it's a plain, half-a**, pathetic looking car that will look like a rebadged 5 series to a majority of people unless it's loaded with a flashy paint job and rims that aren't stock.

Yeah, Porsche can have my money, because they actually know how to produce aesthetically appealing cars that can perform. They can have my money. The question here is now the following: Will BMW remain dead to me? The M8 Grand Coupe looked amazing, and I am hoping that the upcoming 6 series will provide great competition for the Carreras. Only time will tell.

Cant agree more

Teutonic · 03-14-2018, 04:38 PM

The guy who designed the M8 is the real voice. The rest of the designs are mediocre.

ImGoingPlaces · 03-17-2018, 01:42 PM

He should be ashamed of himself

03-12-2018, 08:57 AM	#2
psuibmw Brigadier General 3642 Rep 3,130 Posts Drives: G06/G20/F30/F15/F10/E90 Join Date: Feb 2011 Location: Baltimore, MD iTrader: (0) Garage List 2023 BMWM2 [10.00] 2018 BMW 320xi [9.67] 2022 BMW [9.63]	He made sound like a completely new design At the end of the day it is a G30 with M design clues : Aside from that M5 is still
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03-12-2018, 09:00 AM	#3
997CABOVA First Lieutenant 199 Rep 373 Posts Drives: G83 Join Date: Feb 2011 Location: New England iTrader: (1)	Exterior Designer??? That's about the only thing that is lacking in the F90. This guy should be fired he didn't even get creative with the side mirrors
	Appreciate 2 supershaft920.50 Unkle Steve36.50 Quote

03-12-2018, 11:15 AM	#5
Mrgunfun Second Lieutenant 219 Rep 241 Posts Drives: BMW M3 M-DCT Join Date: Jan 2009 Location: Garden State iTrader: (0)	What did he design? Front and rear bumpers?
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03-12-2018, 11:50 AM	#6
Nomana Lieutenant Colonel 1482 Rep 1,637 Posts Drives: BMW Join Date: Sep 2014 Location: SN iTrader: (0)	TBH This guys is far from my expectation of M designer.
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03-12-2018, 12:04 PM	#7
Frank Jia Private First Class 67 Rep 111 Posts Drives: BMW 340i MPPSK Join Date: Jun 2016 Location: Australia iTrader: (0)	The designer should be fired. The external looking of F90 can not match its performance. Big shame! :
	Appreciate 1 Unkle Steve36.50 Quote

03-12-2018, 12:28 PM	#8
raysspl Brigadier General 992 Rep 3,000 Posts Drives: walking, bicycle, & bus Join Date: Jan 2015 Location: SoCal iTrader: (0)	The comments here are savage __________________ re
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03-12-2018, 01:48 PM	#11
termigni Lieutenant Colonel 1083 Rep 1,761 Posts Drives: S2000, MacanS, M4CS Join Date: Oct 2006 Location: NJ iTrader: (0) Garage List 2018 BMW M2 [0.00]	despite the haters in here, BMW will sell plenty of these M5s. Great job SeungMo Lim! __________________ 2020 ///M4 CS, Alpine White, DCT 2018 ///M2 LCI, Metallic Orange, 6MT, Exec Pkg, Apple.. Sold Instagram: Tommys911
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03-12-2018, 01:48 PM	#12
yco i'm just saying 6021 Rep 2,634 Posts Drives: E71 X6M '10 (sold) Join Date: Jan 2018 Location: Istanbul & Kyiv iTrader: (0)	where too much is just right.. great slogan..
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03-12-2018, 03:29 PM	#13
KoenG Lieutenant Colonel 1472 Rep 1,542 Posts Drives: i4 eDrive40 & Cupra Leon 300 Join Date: Jul 2007 Location: Europe iTrader: (0)	Did he also design the abysmal rims? This woud be one aspect that is not criticised by the bean counters. Ugly rims cost just as much. The epic colour costs probably even more.
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03-13-2018, 09:31 AM	#16
BMWSeven New Member 5 Rep 23 Posts Drives: BMW E66 Join Date: Feb 2018 Location: Jakarta, Indonesia iTrader: (0)	Those rims are pretty lame...
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03-14-2018, 04:38 PM	#19
Teutonic Colonel 2750 Rep 2,369 Posts Drives: BMW Join Date: Feb 2012 Location: Canada iTrader: (0)	The guy who designed the M8 is the real voice. The rest of the designs are mediocre.
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03-17-2018, 01:42 PM	#20
ImGoingPlaces First Lieutenant 185 Rep 379 Posts Drives: AMG GTS Join Date: Sep 2014 Location: USA iTrader: (0)	He should be ashamed of himself
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