03-01-2018, 01:56 PM | #1 |
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BMW Group U.S. Reports February 2018 Sales
BIMMERPOST NEWS BMW Group U.S. Reports February 2018 Sales Woodcliff Lake, NJ – March 1, 2018… Sales of BMW brand vehicles increased 4.2 percent in February 2018 for a total of 23,508** compared to 22,558 vehicles sold in February 2017. Collectively, the BMW X models had a very strong month of sales, led specifically by the BMW X1 (2,857 vehicles), BMW X3 (3,281 vehicles) and BMW X5 (4,006 vehicles). Sales of the BMW 5 Series (3,185 vehicles) were also up 16.6 percent, marking an eighth straight month of growth. “There’s nothing like solid February numbers to warm a winter day, and the BMW momentum of the last several months continues and will increase as highly anticipated new models come to market,” said Bernhard Kuhnt, President and CEO, BMW of North America. “This month we welcome the all-new BMW X2 to our model line-up; the new X4 is also in the pipeline; and availability of the X3 continues increasing. Couple all that with the positive numbers from MINI, and BMW Group has a lot to look forward to this year.” MINI Brand Sales For February, MINI USA reported 3,065 vehicles sold, an increase of 42.3 percent from the 2,154 sold in the same month a year ago. BMW Group Sales In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of ****26,573 vehicles, an increase of 7.5 percent from the 24,712 vehicles sold in the same month a year ago. BMW Group Electrified Vehicle Sales Electric and plug-in hybrid electric vehicles sales totaled 1,936 vehicles, accounting for 7.4 percent of BMW Group vehicles sales in February. BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle. BMW Pre-Owned Vehicles In February, BMW Certified Pre-Owned sold 9,568 vehicles, a decrease of 15 percent from February 2017. Total BMW Pre-Owned sold 17,930 vehicles, a decrease of 11.5 percent from February 2017. MINI Pre-Owned Vehicles MINI Certified Pre-Owned sold 860 vehicles in February, a decrease of 1.5 percent from February 2017. Total MINI Pre-Owned sold 2,244 vehicles in February, a decrease of 7 percent from February 2017.
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03-01-2018, 04:28 PM | #3 |
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Incentives sell cars. Early 2017 lacked strong/any incentives. BMW is starting this year off with $3000-4000 incentives plus $750-$1500 loyalty.
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03-01-2018, 04:43 PM | #4 |
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03-01-2018, 06:07 PM | #6 |
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2018 rocks
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03-01-2018, 06:16 PM | #7 |
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This is likely a sign of positive sales in the future. With the X3 being a massive hit, 5er's getting into and out of showrooms, it can only get better this year and next when the X2 inventory increases, BMW releases the new 3er, X4 and X5.
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03-01-2018, 07:41 PM | #8 |
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03-01-2018, 08:46 PM | #9 | |
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03-01-2018, 10:20 PM | #10 |
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Last month, there was a $1500 loyalty offer on the X3, only $750 on the 3 and 4 series. Seems like they are trying to push the X3 now, which is good for me as my lease is up in a few months and I'd rather get a new X3 than another F30, only to want the G20 in a few months.
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03-01-2018, 11:46 PM | #11 | |
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Also curious on the breakdown of M to non-M...i see a ton of M2s sitting around now. Which is very tempting.
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03-02-2018, 04:27 AM | #13 |
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The preowned and certified preowned should see a bump in the US and Canada as people receive their refunds.
Other than that very strong sales thus far.
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03-02-2018, 10:10 AM | #14 |
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2015 was a record year and then 2016 was the banner year. 2017 was down compared to 2016. This far 2018 is up over 2017 but not as high as 2016 or the headline would read " best ever " ..
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03-02-2018, 02:13 PM | #15 |
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Yep. 100%. BMW's no incentives strategy failed and the company rightfully saw the failure and adjusted accordingly.
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03-02-2018, 04:00 PM | #16 |
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Wonder what a US/EU trade war will do for sales. See EU is going to retaliate to Trump's tariff on steel with its own tariffs on a number of US products
Will Trump then go all out for a trade war and say put tariffs on EU made cars/ parts. There will be no winners Could get nasty |
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03-02-2018, 05:30 PM | #17 | |
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03-02-2018, 05:57 PM | #18 | ||
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03-02-2018, 07:16 PM | #19 |
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This is how Data is manipulated.
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03-03-2018, 02:34 AM | #20 |
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03-03-2018, 04:33 PM | #21 | ||
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03-03-2018, 06:51 PM | #22 |
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Yes sales up 42% all thanks to the all-new Countryman SUV which is also available in PHEV. The SUV still remains the driving force in the US market.
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