[Jason]

BIMMERPOST NEWS

BMW Launches Car Sharing Service "ReachNow" in Seattle

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Seattle, Wash. – April 8, 2016… Following a successful pilot program, BMW Group today announced the launch of ReachNow, a free-floating premium car sharing service, at a press conference held in conjunction with the city of Seattle. In addition to debuting the ReachNow car sharing service in Seattle, BMW Group Member of the Board Peter Schwarzenbauer also announced the establishment of ReachNow’s North American headquarters in the city and its plans to expand the service to three additional cities in 2016 – with the intention of servicing 10 North American cities. ReachNow is another example of the BMW Group’s continuing commitment to the development and expansion of sustainable urban mobility solutions.

ReachNow is designed to provide drivers with an experience that is as convenient as owning a car. The user experience is premium, with fast registration and an almost instant approval process – in two minutes or less – a first for any car sharing service. The initial fleet of 370 vehicles, including the BMW i3, the BMW 3 Series and the MINI Cooper, will be located on the streets of Seattle for immediate use. The service will expand to include Seattle-Tacoma International Airport in the next quarter.

Peter Schwarzenbauer, member of the Board of Management of BMW AG and responsible for MINI, BMW Motorrad, Rolls-Royce, After Sales and Mobility Services, said at the ReachNow launch in Seattle: “We are currently witnessing an extremely exciting period in the development of the automotive industry. Our customers rightly expect uncomplicated and fast solutions to their individual mobility needs, especially in metropolitan regions. This is why we are supplementing our classic business model with additional services that make life on the road easier for people in big cities. I am pleased that with the establishment of the ReachNow brand, we are able to offer our customers in Seattle “on-demand mobility” – mobility when it’s needed, from one single source. With this service, we are building up on Drive Now, our extremely successful European business model, and bringing it up to a new level in the U.S. Seattle is an innovative, internationally-oriented city which makes it the perfect location to launch these services.”

ReachNow selected Seattle as the pilot market for its interest in welcoming greener mobility services that make life easier for its residents. Additionally, Seattle was recently ranked the third most electric vehicle-friendly city in the U.S. by ChargePoint, the largest electric vehicle charging network.

“Seattle residents are demanding more transportation options, and car sharing is a convenient way to avoid the expense of owning your own vehicle,” said Mayor Ed Murray. “BMW’s car sharing service also complements our strategy to promote the use of electric vehicles across the city. As we grow our transit networks, we look forward to expanding car sharing as another great option to get around Seattle.”

After downloading and registering on the ReachNow app, available in the App Store and on Google Play, members can locate and book the closest available car in the ReachNow app or find a ReachNow car on the street. Members can then return the car to any legal parking space on the street, including for free at meters and within residential permit zones in the Home Area.

Throughout 2016, ReachNow will offer enhanced mobility services, available in the U.S. for the first time, including:

Delivery service for car sharing vehicles.
For members seeking an extra level of convenience, they can request a specific vehicle to be delivered to their desired time and location. This not only increases ease of use, but will ensure that a specific vehicle is available.

Vehicles on-hand at the airport.
Within the second quarter of 2016, ReachNow vehicles will be available at the Seattle-Tacoma International Airport.

Car sharing for longer rentals.
Merging the concept of conventional car rental services with car sharing, members will instantly and easily be able to extend the length of time with their vehicle through the ReachNow app.

Car sharing for residential and corporate groups.
ReachNow will offer an unparalleled level of convenience for companies and groups as well with the option for advance, exclusive onsite access to a full fleet of premium vehicles for employees or at residential complexes that can remain onsite.

Renting your own vehicle via ReachNow.
ReachNow will offer a convenient booking platform that enables car owners to rent out their personal MINI vehicles to ReachNow when they don’t need access to it, thus helping to offset the cost of car ownership.

Chauffeur service – book a car with a driver.
ReachNow will offer an option to book a car with a chauffeur for those not wishing to get behind the steering wheel.

ReachNow is another example of the growing importance of mobility services within the BMW Group and the company’s Strategy Number ONE NEXT, which is aimed at shaping the future of individual premium mobility through an innovative and diverse range of products, including car sharing.


RideCell as a system partner of ReachNow.
ReachNow has selected RideCell, the leading provider of software for mobility-as-a-service, as its technology partner. RideCell’s mobility software platform enables ReachNow to launch and rapidly scale new mobility services, optimizing for demand, supply and pricing.


ReachNow rates.
All ReachNow vehicles are charged at a rate of $0.49 (cents) for each minute the vehicle is used, and $0.30 (cents) per minute while parked. The one-time lifetime registration fee is $39. For a limited time as part of an introductory offer, ReachNow will charge just $0.41 (cents) for each minute the vehicle is used and registration is completely free of charge. All prices are inclusive of insurance, fuel, and parking at public meters on the street within the designated areas (Home Area) plus taxes and fees. ReachNow automatically caps pricing at three different tiers: $50 for up to 3 hours, $80 for up to 12 hours, and $110 for up to 24 hours.

[tc328]

Da faq?!

Great for those that drive ones a month

[hoyasaxa]

All will depend on price. Honestly they should've done it at colleges with affluent students who might not have cars. All kinds of people are using these services for groceries dates etc

[larryn]

Friends here have participated in the pilot. It's just basically a fancier ZipCar...

[fazman]

Sounds like a great way to get all those guys who have airbag recalls a way to park their death traps while they use a "BMW" to get around?

[Cuz5150]

Originally Posted by larryn

Friends here have participated in the pilot. It's just basically a fancier ZipCar...

^^^this^^^

[Bosozoku]

BOOM. Just doubled Mini sales for the year.

[chuckles01]

You know what'd be interesting? Is if they included a more diverse set of BMW models and offered a special plan for existing BMW owners. I say that because I would totally sign up and occasionally rent different BMW models for specific situations - such as an X5 if I needed the space for a weekend family trip, or a convertible for a weekend getaway with the gf, etc.

Not to mention it'd be a potentially great way to upsell their customers on newer models.

Personally, I have an F30 but keep a zipcar account for times when I think another type of car will be more suitable.

Also, random side note... would they really leave the huge ReachNow branding on the side of each car? Seems a bit of a turnoff for people paying a premium to rent a premium car. I know Zipcar removes their branding on their nicer models (the BMWs, Mercedes, etc.) except for a small decal on the trunk.

[astris]

Originally Posted by larryn

Friends here have participated in the pilot. It's just basically a fancier ZipCar...

This pilot was offered to people in my building.

I already have an M3, use car2go, uber and Upass so I don't really need it, but still wanted to do it for the free stuff... just forgot to sign up.

[raysspl]

Damn, this is good. I do agree that this is a fancier ZipCar but there will be a demand for a more premium car sharing service & this may be it. I wouldn't be surprised if Mercedes, Lexus, Infiniti all follow suit.

[ORIGIN M.]

Great but the stickers are super stupid looking.

I'd never drive around with shit like that on my car.

[PandaM3]

supposedly you can sign up your car to share too and get paid for it... I'm going to sign up my M3!!!






yeah right!!!

[fecurtis]

Really going after that hipster crowd I see.

Not surprised they picked a place like Seattle for it's initial roll out. In urban areas, owning a car is becoming more of a hassle so automakers are coming up with car sharing programs for those areas.

[Flying Ace]

The fact, Reachnow/Drivenow had to be relanuched in a different city is a testament to how broken the whole city government is in San Francisco. We had a good thing going...and they fucked it up. No good communist-progressive government.

I had a free lifetime membership to DriveNow when they launced it back in 2013.

[Flying Ace]

Originally Posted by fecurtis

Really going after that hipster crowd I see.

Not surprised they picked a place like Seattle for it's initial roll out. In urban areas, owning a car is becoming more of a hassle so automakers are coming up with car sharing programs for those areas.

This program isn't new. It' just a relaunched program of DriveNow that was in SF between 2013 and 2015, until SF socialist agenda fucked it up for everyone.

http://fortune.com/2015/10/12/san-fr...w-car-sharing/

[fecurtis]

Originally Posted by Flying Ace

The fact, Reachnow/Drivenow had to be relanuched in a different city is a testament to how broken the whole city government is in San Francisco. We had a good thing going...and they fucked it up. No good communist-progressive government.

I had a free lifetime membership to DriveNow when they launced it back in 2013.

Not surprised about that.

[Flying Ace]

Originally Posted by fecurtis

Not surprised about that.

Basically it came down to this:
1. Each carshare company is allowed to lease 150 street parking spots in SF
2. However, current city rules ONLY allow for round trip spots. Meaning, a car has to depart and ultimately park in the exact same spot.
3. DriveNow was innovative b/c it utilized electric cars to run shuttles between SF, airport, East Bay, and Google in South Bay.
4. SF refuses to allow BMW to use spots for 1-way rentals. Something about having "vacant space" not used.

So while SF LOVES electric cars, their policies make it hard for electric car rentals to work in the city by forcing electric cars to park in the exact same spot at every rental instead at electric terminal stations as how BMW had set it up. Of course this issue COULD be resolved if the damn city allow people to install more proprietary/company owned electric stations...but of course no go either.

Good job you useless disfunctional city BOS...

[astris]

With introductory free sign up and $.41 a min, it's basically the same asCar2go with BMW's.

Figured might as well sign up since I use c2g. Can toggle between BMW, Mini, BMWi or all. Looks like lots of cars around too.

I'm assuming since cars will eventually be available at the airport you'll be able to drop off there too. I usually take the Link home, but often lag on the way there and end up Ubering, so this would be great.

[Flying Ace]

^holy cow, that's a shit ton of cars available!