05-25-2023, 12:19 PM | #1 |
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BMW's slogan "The Ultimate Driving Machine" may have to be amended....
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05-25-2023, 01:17 PM | #3 |
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I think we're supposed to think of a new slogan? Can't tell.....
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05-25-2023, 01:39 PM | #4 |
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Read it as "The Ultimate Driving Machine" is now controlled by a blink of an eye or a gaze of the eye in one direction....
This is NOT spirited, white-knuckle, hold tight driving experiences....so change the slogan to BORING. Last edited by E93Seattle (Racerbruce); 05-25-2023 at 04:53 PM.. |
05-25-2023, 02:13 PM | #5 |
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The Ultimate Texting While Riding Machine
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05-25-2023, 02:39 PM | #6 |
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....
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05-25-2023, 03:04 PM | #7 |
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Oh thank goodness. Changing lanes was sooo difficult before I'm glad bmw is finally addressing this problem. WTF is this gimmick. Maybe they trying to make up for amazing styling lately
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05-25-2023, 03:10 PM | #8 | |
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Garage List 2012 BMW 335i [5.25]
2012 BMW 335is [5.00] 2008 Infiniti QX56 [0.00] 1967 Chevrolet Corv ... [10.00] 2001 M Roadster [10.00] 2022 BMW 540i [0.75] 2009 528i [9.50] |
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05-25-2023, 03:16 PM | #9 |
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Useless tech in search of an application.
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E93Seattle (Racerbruce)799.50 tracer bullet2539.00 G35POPPEDMYCHERRY4998.50 Germanauto9741.50 cerealwars87.00 |
05-25-2023, 04:04 PM | #10 |
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uhhh won’t be buying any BMW
with this trash in it so whatever!
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don't read this. too late...
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05-25-2023, 04:12 PM | #11 |
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No. The slogan which I think accurately describes BMW's products today is:
"The Ultimate Gadget Machine". The driving part of their old slogan went out the window with the advent of ~2.5 tonne X-SUVs and various >=2.0 tonne M-Cars. The interior gadgetry seems off the charts to me and adds a lot of weight to haul around. The reason Tesla can manage to pull off the gadgetry is because the Tesla brand has been built on a hi-tech gadget promise. Roll on the Apple car which may usurp "The Ultimate Gadget Machine" on wheels promise. Car & Driver wrote an article on this same topic not too long ago.
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Last edited by DrFerry; 05-30-2023 at 07:19 AM.. |
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05-25-2023, 04:23 PM | #12 |
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I just skimmed it but that's quite ridiculous. I'm sure test runs will be full of Bimmers crashing into other vehicles. My proposal:
Ultimate Accident Machine |
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05-25-2023, 04:44 PM | #13 |
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The ultimate moving cinema?
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05-25-2023, 04:54 PM | #14 |
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Ultimate Nearly-Self-Driving Machine.
When it becomes an actual self-driving machine, I'll be keen. Until then, if I have to sit and watch the road and all the assholes around me, let me hold the steering wheel and do the driving! |
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E93Seattle (Racerbruce)799.50 |
05-25-2023, 05:53 PM | #15 |
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How does it k ow if I want to change lanes or just checking out some tig ol'bitties
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05-25-2023, 06:43 PM | #16 |
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Well it's a safe assumption that anyone that buys this is asexual.
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05-25-2023, 08:07 PM | #17 |
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It'll be a paid app. But you can't just not have it, because it'll be tied in with something else like the ability to use your steering wheel.
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05-25-2023, 08:22 PM | #18 | |
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05-26-2023, 04:24 AM | #20 |
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05-26-2023, 06:58 AM | #21 | |
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BMW "Styling"....
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05-26-2023, 07:03 AM | #22 |
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As a brand they aren't the ultimate in anything, really. However, I do consider my OG M2 my personal ultimate cost/fun/performance vehicle out of all the vehicles I've owned.
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