[phoenixbmwlife]

Originally Posted by bradleyland

Yeah, unfortunately for Hyundai, the letter "N" is problematic in the US market because of the "N-word" thing. "N" is a politically correct substitute for discussing a pervasive racial and political issue here. Sad? Absolutely. But it's a reality they'll have to face.

While I'm excited about the car, I would never say something like, "I drive an N-car," because I'd be afraid of someone misinterpreting what I say as intending to substitute "N" for you-know-what.

Wow that didn't even cross my ind until you pointed it out. Only time will tell. Interesting observation though.

[FilipMPower]

Originally Posted by s1k0ne

think this move will wake up BMW. Korean cars has been on top of their tech and all they have to do is beef up their cars. Genesis R was a good example of their performance and now with the head of the M division moving to Hyundai, it's a great start.

Genesis R : 429hp, 376tq
+ head of M division experience
+ pricing starting at 48K
+ Rear view camera STANDARD with a whole bunch of tech more advanced than BMW

... I'd cross shop. Those specs are from 2012 also. imagine what they can bring in +2016

Hyundai also manufactures all their parts in house starting from the steel itself so R&D for better parts isn't the problem. Bringing in the head of M division was a great move IMO

Competition = win for consumers. maybe BMW will start listening to their buyers and put some ridiculous options as standard

I doubt that Hyundai N will really compete with BMW M, probably it will compete with Honda Type R, Skoda RS and OPC Opel.

And having a rear camera standard is all fine and dandy, but does Hyundai have a system as sophisticated as iDrive? And in the future, carbon fibre in their chassis? Are the engines better than BMWs? BMW R&D doesnt fool around, they invest in the real expensive innovations, and that is a part of the cost difference between BMW and Hyundai.

[M3 Number 86]

Originally Posted by Taran.J

Build is a build, still got your attention now didn't it. Now get back to work

Any press is good press I guess?

But to comment on a auto manufacturer saying they are making a copy when your build was essentially that (1m/m3 parts, and a bunch of fast and furious parts slapped on) was just very contradicting in itself - I laughed out loud so hard in the office.

I would take that mid engine joke over the special 328i auto with quad exhaust pipes any day of the week.

C'mon man. Stop it.

[BMW269]

Originally Posted by FilipMPower

I doubt that Hyundai N will really compete with BMW M, probably it will compete with Honda Type R, Skoda RS and OPC Opel.

And having a rear camera standard is all fine and dandy, but does Hyundai have a system as sophisticated as iDrive? And in the future, carbon fibre in their chassis? Are the engines better than BMWs? BMW R&D doesnt fool around, they invest in the real expensive innovations, and that is a part of the cost difference between BMW and Hyundai.

http://www.consumerreports.org/cro/c...ures-go-unused

[M3 Number 86]

Originally Posted by MFNATIK

Albert Biermann is BMW M. BMW should have never let him go. If there was one person at BMW that had M DNA in them, it was Albert Biermann. He's been there since the E30 M3. Did anyone actually think he was going to go to Hyundai and not replicate his success at BMW M? I am only surprised he was able to move this quickly. Looks like they gave him full control over everything.

Yes - sad.

This place is starting to feel a lot like Quattro gmbh. lol.

[FilipMPower]

Originally Posted by Levi

http://www.consumerreports.org/cro/c...ures-go-unused

Good point, but I'm sure BMW owners don't necessarily meet the users expressed in the article.

[M3 Number 86]

Originally Posted by c63er

What I do find very disturbing is the name of the division and overall colors and theme they are promoting which is obviously an m rip off. You have to wonder if the hiring of Bierman is also a ploy to just give the brand credibility as he is mr bmw m.

Colors look familiar (red/blue/white/black).....next thing someone is going to say Korea ripped off the logo from Pepsi.

[techwhiz]

Just remember Mercedes dismissed them when they said they were going to build a luxury car - Equus.... S-Class for 60% of the price. I know of a couple of people that bought the Equus, that had been Benz drivers.

I'll wait to the unveiling of the other car.

Just curious.

[wazzza]

Hyundai N[ope]

[paul223]

Originally Posted by C5driver

N is one better than M?

Or N is one behind M?

[Maddict3]

LMAOOO

[hanszilla]

If these little things perform nearly as well as a BMW M, then I'm all for it. I will not replace my M, but I will buy these Hyundai N and take it to the race track for a fun track day with no regrets. I wouldn't feel as bad trashing a $40k car as opposed to an $80k M.

And to some people badges>>products.

For example: if you were a big shot business consultant working for Mckinsey or other large profile consulting company and you were invited to a black tie event with other big executives and the conversation turns from business to pleasure (in regards to motorsports) would you rather say "I drive a BMW M(3, 4, 5, 6)" or "I drive a Hyundai N". Not everyone is shallow, but a lot of people attribute cars to success (or a deep trust fund left by parents).

[MFNATIK]

Originally Posted by M3 Number 86

Yes - sad.

This place is starting to feel a lot like Quattro gmbh. lol.

My thoughts exactly hahah

[nonagon]

So much hate for no reason. Brand similarities aside, I think it looks cool. I'd never buy it, but wouldn't belittle anyone who did.

[Golden Arrow]

I'm all for more competition. Let's see what the Koreans have up their sleeve.

I wonder if Hyundai's N series will include a N3 and N5 for starters?

[Anderw]

Originally Posted by LDSM

I like more competition. fanboys acting like bmw is paying their bills

... Or their lease payments

[Bosozoku]

WRX / Evo killer.
For the "Fast and Furious" demographic I guess.

[Bosozoku]

Originally Posted by M3 Number 86

Colors look familiar (red/blue/white/black).....next thing someone is going to say Korea ripped off the logo from Pepsi.

I wonder where North Korea got their red / white / blue ensemble from?

[Xx__xs]

[jimmiebimmer]

Christ, this is embarrassing. I am physically cringing reading many of these replies. No wonder bmw owners have such a bad reputation.

[IEDEI]

good for Hyundai.

brand snobbery is shallow......BMW isn't exactly 'great' these days anyways.

[M3 Number 86]

Originally Posted by hanszilla

For example: if you were a big shot business consultant working for Mckinsey or other large profile consulting company and you were invited to a black tie event with other big executives and the conversation turns from business to pleasure (in regards to motorsports) would you rather say "I drive a BMW M(3, 4, 5, 6)" or "I drive a Hyundai N". Not everyone is shallow, but a lot of people attribute cars to success (or a deep trust fund left by parents).

I would say I thrash my (whatever car) on the track and proceed to show drift videos all day. Then invite them to come bring their superior cars and then have them wondering how my (whatever car) is faster than theirs!

That's how it's supposed to be.