Full Video: BMW x Arnold Schwarzenegger & Selma Hayek (Super Bowl Ad))

Ibiza · 02-09-2022, 11:37 AM

What a joke and waste of money this ad is!!

BMW is definitely aiming for a different demographic (age greater than 70) for their EV iX customer. What a major turn off as I would never purchase a product with this marketing.

zipstic · 02-09-2022, 11:38 AM

Quote:

Originally Posted by evanescent03

didn't Arnold just wreck his iX? Oh wait it was a Yukon Denali … almost as much of an iX antithesis as his famous Hummer lol.

I'm pretty sure it was his Yukon that wrecked a Prius!

To be fair, he also took an ICE G Wagon and modified it to be all electric.

Ibiza · 02-09-2022, 11:43 AM

Quote:

Originally Posted by FCX5

As did my wife last Nov and got on the preorder list. The iX is going to appeal to a different type of buyer, expanding the market for BMW. The iX I believe is sold out for 2022. We'll see how it does.

Very easy to "sell out" when production is servely constraint. Pretty much every BMW model is sold out due to limited allocation and dealership stock.

Is the below article true that iX SOP was delayed?

https://insideevs.com/news/487178/bm...arch-2022/amp/

Sedan_Clan · 02-09-2022, 11:43 AM

Quote:

Originally Posted by Mako

Quote:

Originally Posted by hotrod182

A Carwow survey showed people picked the ix looks over the Tesla Model X 4 to 1, in their EV SAV comparo.

yep, sadly the people on these forums are in the minority for "how a car should look", all trends point towards what we are seeing

I'm glad we are the minority. Nothing would ever change with forum members at the helm.

Sedan_Clan · 02-09-2022, 11:48 AM

Quote:

Originally Posted by R N M

When you need celebs to try and sell your products that's how you know that what you have is not great.

It is nice to see Arnold and Selma.

Soooooo, did you feel that way when BMW used Clive Owen and Madonna? How about when Matthew McConaughey was used by Lincoln? Mercedes used Alicia Keys to promote the S Class. I could go on, but the point was made.

GoneIn4Secs · 02-09-2022, 12:34 PM

Quote:

Originally Posted by Luminor513

Zeus could easily morph into Santa Claus. BMW has some big names in their marketing ads. First Christopher waltz in the Christmas party commercial, now Arnold and Salma Hayek in this super bowl add. Big budget.

Yea keep spending big buck$$ to attract a demographic that is not even there anymore, the vast majority does not care about hollywood fossils anymore. Have you seen the numbers for the oscars and other award shows in the last few years? Down to near ZERO

Instead they should be spending money on designing attractive cars that make you say Wow! Across the board ,not a thin sliver of trendies

heavyD^2 · 02-09-2022, 01:01 PM

Quote:

Originally Posted by Sedan_Clan

Soooooo, did you feel that way when BMW used Clive Owen and Madonna? How about when Matthew McConaughey was used by Lincoln? Mercedes used Alicia Keys to promote the S Class. I could go on, but the point was made.

Don't let facts get in the way of rants of grumpy old men.

Saphirschwarz · 02-09-2022, 01:14 PM

we've just watched two huge reasons to go electric

_Mbition · 02-09-2022, 01:22 PM

Quote:

Originally Posted by Darth One

Why would Arnold endorse a girly man EV??

Because that check was..... electrifying?

jmg · 02-09-2022, 01:33 PM

BMW marketing has been baffling lately. I was ready to cringe hate this commercial before I saw it. But it's actually pretty harmless and I'll always love Selma.

Ibiza · 02-09-2022, 02:05 PM

Quote:

Originally Posted by GoneIn4Secs

Yea keep spending big buck$$ to attract a demographic that is not even there anymore, the vast majority does not care about hollywood fossils anymore. Have you seen the numbers for the oscars and other award shows in the last few years? Down to near ZERO

Instead they should be spending money on designing attractive cars that make you say Wow! Across the board ,not a thin sliver of trendies

This ad's demographic is aimed at retired, silver hair men who live in gated golf course communities, play golf during the day, and have a wife/GF 30 yrs younger. Living in Palm Springs, Scottsdale, Boca, Naples, ect.

Bdh821 · 02-09-2022, 02:52 PM

I used to LOVE Arnold. Especially in Terminator 2. But I've had a dramatic change of heart toward him after this propaganda he posted....

Someone who came to the United States to flourish on OUR freedoms now wants us to give them up.... Get F'ed

oh well....

Audio Fan · 02-09-2022, 04:25 PM

I love Arnold, BMW, and fun BMW commercials. I say keep them coming. Makes for a perfect Super Bowl commercial IMHO.

BMWRL · 02-09-2022, 05:22 PM

Fun creative commercial.

phantom7835 · 02-09-2022, 05:57 PM

Why?

LakeSurfer · 02-09-2022, 06:27 PM

Can't help but think about that $6.5 million for a commercial spot plus the cost of using has beens, production costs and so on being past on to the you the consumer. I say you because I'm not buying it.

Save the manuals and burn more dead dinosaurs.

LOW4LYF · 02-09-2022, 06:37 PM

Quote:

Originally Posted by Ibiza

This ad's demographic is aimed at retired, silver hair men who live in gated golf course communities, play golf during the day, and have a wife/GF 30 yrs younger. Living in Palm Springs, Scottsdale, Boca, Naples, ect.

Sounds like a dream to me

LOW4LYF · 02-09-2022, 06:39 PM

Quote:

Originally Posted by Bdh821

I used to LOVE Arnold. Especially in Terminator 2. But I've had a dramatic change of heart toward him after this propaganda he posted....

Someone who came to the United States to flourish on OUR freedoms now wants us to give them up.... Get F'ed

oh well....

But he's right...

Neptune7 · 02-09-2022, 06:40 PM

It's SALMA Hayek btw.

M3LISSA · 02-09-2022, 09:33 PM

Lmao that's so funny!

TAZ007 · 02-09-2022, 10:10 PM

Quote:

Originally Posted by stein_325i

Official Commercial:

I could care less about the iX.

What I want is that ability to turn traffic lights green!

Kevin_The_Clean1 · 02-10-2022, 12:13 AM

It's nice to see the full add now & I think it's pretty well done. I like that color gray too. Wonder what shade of gray it is... ?

02-09-2022, 11:37 AM	#45
Ibiza Colonel 3764 Rep 2,926 Posts Drives: 22 G83 comp & 2024 X5 M60 Join Date: Mar 2011 Location: On the run.... iTrader: (0)	What a joke and waste of money this ad is!! BMW is definitely aiming for a different demographic (age greater than 70) for their EV iX customer. What a major turn off as I would never purchase a product with this marketing. __________________ 2022 G83 PCD & 2024 G05 S68 PCD Retired:2021 F95 ZCP PCD,2018 F85 PCD,2018 F83 ZCP- ED/PCD, 2015 X5 50i PCD, 2015 435 vert ED, 2011 X3 PCD, 2011 335is vert ED/PCD, 2007 X3is PCD, 2007 335i vert PCD, 2004 328i vert PCD
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02-09-2022, 01:14 PM	#52
Saphirschwarz Major 1078 Rep 1,368 Posts Drives: M2 Join Date: Jan 2011 Location: Belgium iTrader: (0)	we've just watched two huge reasons to go electric
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02-09-2022, 01:33 PM	#54
jmg Lieutenant General 20339 Rep 14,554 Posts Drives: G87 M2 Join Date: Mar 2013 Location: Orange County, CA iTrader: (1) Garage List 2025 BMW M2 [9.50] 2022 G82 M4C X-Drive [9.81] 2018 F80 M3 CS [9.92] 2018 BMW i3 REx [4.87] 2015 BMW i3 REx [3.00] 2016 BMW F80 M3 [7.63] 2016 BMW F30 340i ZTR [10.00] 2013 BMW F30 328i [8.50] 2006 Audi S4 25Quattro [7.33]	BMW marketing has been baffling lately. I was ready to cringe hate this commercial before I saw it. But it's actually pretty harmless and I'll always love Selma. Attached Images __________________ 2025 G87 ///M2 LCI - KWHAS, Millway Motorsport Uniball Camber Plates, SPL Adjustable Tie Rods, Unit17 OEM++ Spoiler Previous: 2022 G82 M4 Comp X-Drive • 2018 F80 M3 CS • 2016 F80 M3
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02-09-2022, 02:52 PM	#56
Bdh821 Major 47 Rep 1,266 Posts Drives: 2021 M550i Join Date: Feb 2008 Location: MA iTrader: (3)	I used to LOVE Arnold. Especially in Terminator 2. But I've had a dramatic change of heart toward him after this propaganda he posted.... Someone who came to the United States to flourish on OUR freedoms now wants us to give them up.... Get F'ed oh well....
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02-09-2022, 04:25 PM	#57
Audio Fan Major 779 Rep 1,058 Posts Drives: AY - M4 Join Date: Apr 2014 Location: NC iTrader: (0)	I love Arnold, BMW, and fun BMW commercials. I say keep them coming. Makes for a perfect Super Bowl commercial IMHO.
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02-09-2022, 05:22 PM	#58
BMWRL Captain 593 Rep 617 Posts Drives: 528xi Join Date: Jan 2011 Location: Los Angeles, CA iTrader: (0)	Fun creative commercial. __________________ Is there really anything besides a BMW?
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02-09-2022, 05:57 PM	#59
phantom7835 Professional Nostalgist 1010 Rep 360 Posts Drives: 20 M2C, 92 Miata Join Date: Mar 2019 Location: Detroit, MI iTrader: (0)	Why? __________________ 2020 M2 Competition, Long Beach Blue, Exec, 6 Speed 2005 M3 Coupe, SMG, eventual S62 swap candidate 2013 X1 x28i, Valencia Orange, Premium, Cold Weather - N20 exploded 2002 325i/5, Tiag - sold 1998 M3/4/5, Cosmo - scrapped 1992 Miata, Brilliant Black, STS - on the island of misfit toys
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02-09-2022, 06:27 PM	#60
LakeSurfer Captain 830 Rep 684 Posts Drives: bicycle Join Date: May 2019 Location: Florida iTrader: (0)	Can't help but think about that $6.5 million for a commercial spot plus the cost of using has beens, production costs and so on being past on to the you the consumer. I say you because I'm not buying it. Save the manuals and burn more dead dinosaurs.
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02-09-2022, 06:40 PM	#63
Neptune7 Major 1460 Rep 1,378 Posts Drives: M5 CS Join Date: May 2018 Location: N/A iTrader: (0)	It's SALMA Hayek btw.
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02-09-2022, 09:33 PM	#64
M3LISSA Captain 858 Rep 996 Posts Drives: 2011 E90 M3 COMP/SOLD Join Date: Aug 2009 Location: NYC iTrader: (0)	Lmao that's so funny! __________________ 2008 E60 550 ? Alpine White // RPI 2011 E90 M3 Competition // Alpine White // ESS // RPI // 20" BBS LM's, blah blah 2021 G80 M3 Competition // Brooklyn Grey // KW Suspension // 12mm Spacers all around // Resonator Delete
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02-10-2022, 12:13 AM	#66
Kevin_The_Clean1 Major General 4587 Rep 5,037 Posts Drives: 2020 X3 MC Join Date: Jan 2016 Location: Campbell, CA iTrader: (12)	It's nice to see the full add now & I think it's pretty well done. I like that color gray too. Wonder what shade of gray it is... ? __________________ 1998 E36 M3 - Totaled 2003 E39 M5 - Gone but not forgotten 2011 E90 335i M-Sport - Daily Driver 2017 F87 M2 - Sold & missed 2020 F97 X3 M Competition - Finally arrived ///
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