BMW shuffles management at BMW M GmbH and MINI brand

Mark · 04-01-2011, 06:53 AM

BIMMERPOST NEWS

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New management responsibilities at BMW M GmbH and MINI brand

Friedrich Nitschke to head BMW M GmbH

Kay Segler takes over MINI brand management

Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.

The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for MINI brand management in the future. Segler has been with the company since 1988, mainly in management functions within the Sales and Marketing division, both in Germany and abroad. He previously managed the MINI brand between 2004 and 2008. He is now set to continue the brand’s successful growth story.

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nbennettksu · 04-01-2011, 07:04 AM

huh. wonder why?

animah · 04-01-2011, 07:12 AM

Quote:

Originally Posted by nbennettksu

huh. wonder why?

April Fool?

kmarei · 04-01-2011, 10:48 AM

i don't think it's an april fools joke, it's reported on a lot of car websites.
google it.

i just hope the new guy is not also a fan of turbocharging
good riddance to mr segler!

SCOTT26 · 04-01-2011, 11:16 AM

Turbo charging is now an integral feature with BMW and therefore BMW M.
It is here to stay because BMW need it to increase efficiency in their vehicles.

kmarei · 04-01-2011, 11:39 AM

Quote:

Originally Posted by SCOTT26

Turbo charging is now an integral feature with BMW and therefore BMW M.
It is here to stay because BMW need it to increase efficiency in their vehicles.

i have no problem with turbocharging, i got an X3 with the 35i engine for my wife and she loves it. great engine.
but i was under the assumption that M stood for ultimate driving machine
not Efficient driving machine

just like mercedes, sure they have bluetec, and they have diesels etc
but that doesn't mean every car they make has to be efficient etc
look at AMG

i mean if turbocharging is done across the board on ALL BMWs
why am i paying that much more for the M?
just for a different tune on the ECU?
so from now on the difference between an M and a non M is a different ECU tune and a sticker on the engine that says "powered by M power"?
such a shame

kmarei · 04-01-2011, 11:40 AM

on another note
there is another way of increasing efficiency
less weight

kyleb350 · 04-01-2011, 11:41 AM

Perhaps M cars will become smaller now?

MyCorvette · 04-01-2011, 12:21 PM

No offense. Given the product produced (especially the 1M, the first-ever so called M product that use a non-M engine and parts bin assembly) during Dr. Segler's M Dept. tenure, personally I consider Mr. Segler to be more suitable to run the MINI brand other than the more performance/technical oriented M brand. I totally support BMW's decision to put a person with technical background to run the M brand.

Look at Ford, before and after assigning a technical guy as CEO, big change, big improvement!

3XTR3M3 · 04-01-2011, 01:15 PM

Quote:

Originally Posted by SCOTT26

Turbo charging is now an integral feature with BMW and therefore BMW M.
It is here to stay because BMW need it to increase efficiency in their vehicles.

Scott, I think a lot of people, including myself, are afraid that if the M3 goes turbo, the high redline will no longer be there.

Believe it or not, my favorite thing about my M3 is the high redline and how power is delivered.

Please... Tell us the redline on the F3X M3 will be 8000 or more and that peak power will be delivered towards the end of the RPM range.

I know you probably can't say much right now, but is BMW working on getting a high RPM engine for the turbo M3? If you can, please confirm that high RPM is one of the goals even though it's going turbo.

Thanks Scott.

positiveions · 04-01-2011, 01:27 PM

Quote:

Originally Posted by SCOTT26

Turbo charging is now an integral feature with BMW and therefore BMW M.
It is here to stay because BMW need it to increase efficiency in their vehicles.

thank you scott!!
I said this to my friend 7 years ago; even before TT 335i was on the market.I mentioned that most cars will be turbocharged due to emission; he disagreed. Looks like I was right after all.

positiveions · 04-01-2011, 01:29 PM

Quote:

Originally Posted by kmarei

i have no problem with turbocharging, i got an X3 with the 35i engine for my wife and she loves it. great engine.
but i was under the assumption that M stood for ultimate driving machine
not Efficient driving machine

I need to remind you that the first //M car was a turbocharged: //M1

kmarei · 04-01-2011, 01:36 PM

Quote:

Originally Posted by eatrach73

I need to remind you that the first //M car was a turbocharged: //M1

that is not true
the road version was NOT turbocharged
the race version was

uhn2000 · 04-01-2011, 03:49 PM

This guys does not exactly look like a leader of the ///M brand... Dr. K was cool and fun! He will be missed if this is true!

jmunro · 04-01-2011, 04:56 PM

Thank god. Kay has done nothing more than dilute the ///M brand.

James T. Kirk · 04-01-2011, 05:21 PM

If this is legit, you know Kay must have cried.

3XTR3M3 · 04-01-2011, 06:28 PM

Quote:

Originally Posted by uhn2000

This guys does not exactly look like a leader of the ///M brand... Dr. K was cool and fun! He will be missed if this is true!

K looks and reminds me of the Playstation spokes person lol

You're right tho, this guy kind of looks like he would touch my M in weird places.

Bubajay · 04-01-2011, 06:34 PM

Quote:

Originally Posted by kmarei

i have no problem with turbocharging, i got an X3 with the 35i engine for my wife and she loves it. great engine.
but i was under the assumption that M stood for ultimate driving machine
not Efficient driving machine

just like mercedes, sure they have bluetec, and they have diesels etc
but that doesn't mean every car they make has to be efficient etc
look at AMG

AMG is adding turbos to their line -__- The next E63 will have a V8 Biturbo as well as the S class sedan/coupe, SL, and C. I also think the next SLK will get a ~400 horse turbo'd V6. It's happening everywhere and I don't blame them. $4.20 avg/gallon of gas is no joke and it's still climbing

warmtoes · 04-01-2011, 08:18 PM

My dealer told me that the sport suspension would not be available in Canada until August builds.

crackberry · 04-01-2011, 08:21 PM

bmwF10 · 04-02-2011, 11:50 AM

Quote:

Originally Posted by SCOTT26

"THERE WILL BE NO FOOLS THIS APRIL..." BMW CONCEPT M5 : 01/04

Sooo, we're at April 2nd, and still no sign of M5..
Lost the keys?

04-01-2011, 06:53 AM	#1
Mark Administrator 7043 Rep 4,203 Posts Drives: 1M Join Date: Mar 2005 Location: USA iTrader: (1) Garage List 2011 BMW 1 Series M ... [8.36]	BMW shuffles management at BMW M GmbH and MINI brand BIMMERPOST NEWS BMW shuffles management at BMW M GmbH and MINI brand 23 COMMENTS Tweet New management responsibilities at BMW M GmbH and MINI brand Friedrich Nitschke to head BMW M GmbH Kay Segler takes over MINI brand management Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978. The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for MINI brand management in the future. Segler has been with the company since 1988, mainly in management functions within the Sales and Marketing division, both in Germany and abroad. He previously managed the MINI brand between 2004 and 2008. He is now set to continue the brand’s successful growth story. __________________ BMW 1M. BMW M2. BMW M2.
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04-01-2011, 07:04 AM	#2
nbennettksu Brigadier General 1424 Rep 3,200 Posts Drives: g80 Join Date: Jul 2007 Location: Fort Lauderdale iTrader: (2)	huh. wonder why?
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04-01-2011, 10:48 AM	#4
kmarei Major General 757 Rep 6,878 Posts Drives: 2014 BMW 435i X-drive Join Date: Jul 2008 Location: Reston, VA iTrader: (34) Garage List 2018 Audi RS5 [0.00]	i don't think it's an april fools joke, it's reported on a lot of car websites. google it. i just hope the new guy is not also a fan of turbocharging good riddance to mr segler!
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04-01-2011, 11:16 AM	#5
SCOTT26 Major General 5402 Rep 5,824 Posts Drives: A big F-off German Truck. Join Date: Jan 2007 Location: WORLDWIDE iTrader: (0)	Turbo charging is now an integral feature with BMW and therefore BMW M. It is here to stay because BMW need it to increase efficiency in their vehicles. __________________ The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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04-01-2011, 11:40 AM	#7
kmarei Major General 757 Rep 6,878 Posts Drives: 2014 BMW 435i X-drive Join Date: Jul 2008 Location: Reston, VA iTrader: (34) Garage List 2018 Audi RS5 [0.00]	on another note there is another way of increasing efficiency less weight
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04-01-2011, 11:41 AM	#8
kyleb350 Brigadier General 429 Rep 4,709 Posts Drives: '21 X3MC Join Date: Jun 2008 Location: Milwaukee iTrader: (6)	Perhaps M cars will become smaller now?
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04-01-2011, 12:21 PM	#9
MyCorvette Private First Class 23 Rep 103 Posts Drives: 750i Join Date: Feb 2010 Location: OC iTrader: (0)	No offense. Given the product produced (especially the 1M, the first-ever so called M product that use a non-M engine and parts bin assembly) during Dr. Segler's M Dept. tenure, personally I consider Mr. Segler to be more suitable to run the MINI brand other than the more performance/technical oriented M brand. I totally support BMW's decision to put a person with technical background to run the M brand. Look at Ford, before and after assigning a technical guy as CEO, big change, big improvement!
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04-01-2011, 03:49 PM	#14
uhn2000 Big K... 174 Rep 1,717 Posts Drives: M3CS BX7 Join Date: Jan 2008 Location: Toronto, Ontario iTrader: (0)	This guys does not exactly look like a leader of the ///M brand... Dr. K was cool and fun! He will be missed if this is true! __________________ Many fun toys... M3CS XB7 FTW!
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04-01-2011, 04:56 PM	#15
jmunro First Lieutenant 7 Rep 348 Posts Drives: X6 Join Date: Dec 2008 Location: Duluth, MN iTrader: (0)	Thank god. Kay has done nothing more than dilute the ///M brand.
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04-01-2011, 05:21 PM	#16
James T. Kirk Captain of the Enterprise 104 Rep 1,424 Posts Drives: 2011 1 Series M Coupe Join Date: Nov 2010 Location: Alpha Quadrant, Sector 001 iTrader: (0)	If this is legit, you know Kay must have cried. __________________ 2011 1 Series M Coupe VO M3 vs 1M Comparo Review 2011 M3 E90 DCT ZCP (sold) * 2010 335i Sedan (sold) 2005 M3 Convertible (sold) * 2003 325i Sedan (sold) Last edited by James T. Kirk; 04-01-2011 at 05:36 PM..
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04-01-2011, 08:18 PM	#19
warmtoes Lieutenant Colonel 31 Rep 1,917 Posts Drives: EBII 435i xDrive Join Date: Apr 2008 Location: Vancouver iTrader: (1)	My dealer told me that the sport suspension would not be available in Canada until August builds. __________________ *2014 EBII 435i xDrive M-sport* Gone: 2011 TiAg F25 X3 xDrive35i M-sport Gone: 2008 TiAg w/Coral Red E88 135i Cab M-sport
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04-01-2011, 08:21 PM	#20
crackberry Major 34 Rep 999 Posts Drives: Porsche Carrera GTS (997.2) Join Date: Sep 2010 Location: southern california iTrader: (0)
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