[rdsport323]

Sales BMW of North America, LLC, May 2008

                                                         YTD      YTD
                             May 08  May 07       %   May 08   May 07       %

    1 Series                   1765       0             4386        0
    3 Series                 11,913  13,930  -14.5%   50,327   60,265  -16.5%
    Z4 Roadster and Coupe       549     925  -40.6%    3,229    3,742  -13.7%
    5 Series                  3,899   4,431  -12.0%   19,572   19,151    2.2%
    6 Series                    661     958  -31.0%    3,083    3,681  -16.2%
    7 Series                  1,097   1,177   -6.8%    6,370    6,488   -1.8%
    BMW passenger cars       19,884  21,421   -7.2%   86,967   93,327   -6.8%
    X3                        2,125   2,410  -11.8%    8,092   11,391  -29.0%
    X5                        2,728   2,858   -4.5%   14,123   14,641   -3.5%
    X6                          732       0            1,387        0
    BMW light trucks (SAVs)   5,585   5,268    6.0%   23,602   26,032   -9.3%
    BMW brand                25,469  26,689   -4.6%  110,569  119,359   -7.4%
    Cooper /S Hardtop         4,239   3,264   29.9%   14,489   12,546   15.5%
    Cooper /S Convertible       878     866    1.4%    2,758    3,039   -9.2%
    Cooper /S Clubman         1,195       0            3,942        0
    MINI brand                6,312   4,130   52.8%   21,189   15,585   36.0%
    TOTAL BMW of North
     America, LLC            31,781  30,819    3.1%  131,758  134,944   -2.4%

1 Series did pretty good in May, selling 1700+ in one month... still can't believe the Mini is doing so well...

[BMW F22]

Wow! With the exception of the 1 series (since it's just been introduced) and SAV models, the rest of the BMW line-up has been decreasing in sales. I'm not that surprised due to the lease rates as well as the economic slump that we're in.

[John 070]

That'll add up to some pretty agressive and cranky people at the dealership. Munich needs to do what Seoul does with Kia and Hyundai when the results look like that--they just fire managers no questions asked. You don't get excuses from the Asian carmakers, they just beat the Big 3 for the 1st time ever. Now that's pretty sad indeed.

[JackMac]

MINI is having great success with the new 2008 R56 model.

Some BMW models are suffering, others are picking up the slack. Overall sales are down slightly. But with three new vehicles in the linup (1er, X6, Clubman), that is not so great.

YTD 2008 YTD 2007 Change
131,758 134,944 -2.4%

[MikeMidd]

Wow. Those are rough numbers.

I remember looking at the April numbers, and these numbers bring out the same thought: the tightening economy means that people who are on the fringe of buying a BMW probably aren't. They are doing CPO, they are buying a less expensive brand, they are holding onto their existing car. So it doesn't surprise me that 3er sales are down, because presumably the 3 Series, generally the entry level car (because how many people are really aware of the 1 Series right now), is the one with the lowest barrier to entry. So it is the one that people who are on the edge financially would be most likely to buy.

[MrClean]

You wouldn't have guessed that by the way we were treated at a BMW dealership today. They had so much inventory that I couldn't find a place to park, but the salesdude was completely indifferent to me - very little interest. I was looking at a 335i and an M3. At least he let me take the 335 out on the highway - I got to go around the block in the M. The experience was bad enough to make me stop by, *gasp*, an Audi dealership on the way home. Much, much better treatment. I'll be going back to try out an S4, but I'll probably still end up with a Bimmer.

I have pretty much ruled out the M, though - I think I'd be getting in a bit over my head. The 335i seems like a really great car, one that I could probably be very happy with.

J

[Crazy Bimmer]

Kinda impressive that the 5series is still doing so well since its been out so long.

Most sales figures are crappy this year of course.

[odiesback]

It's a buyer's market for sure.

Four years ago, I had to cry loud to get 1K off the MSRP
and put up with their stupid attitute.

These days, anyone will get 2K off just by walking in to a
dealership.

Hey... I call it Buyer's Revenge