Automobile Magazine: BMW Regroups. Again.

///M Ryder · 01-28-2018, 07:57 PM

Has BMW lost it's way? I'll leave this for discussion...Phil

http://www.automobilemag.com/news/bmw-regroups-again/

backhill · 01-28-2018, 08:20 PM

Could be said for any manufacturer. This is the future. If anything, BMW is trying to play catch up with these changes while reconfiguring their portfolio. 3 doors are out, 5 door crossovers are in.

The Choosey begger · 01-28-2018, 11:08 PM

Quote:

Originally Posted by backhill

Could be said for any manufacturer. This is the future. If anything, BMW is trying to play catch up with these changes while reconfiguring their portfolio. 3 doors are out, 5 door crossovers are in.

+1

Stay a niche car maker and get passed around like a dirty hooker, Jaguar, Volvo etc.

Efthreeoh · 02-10-2018, 07:16 AM

BMW lost its way a while back with the F30 and FWD 1-Series. It's rumored the next 3-series will not be available with a manual transmission.

What I don't get is as far as automotive corporate size BMW ranks around 13th IIRC, yet it is considered one of the most, if not the most profitable car company in the world. But it has to team with Toyota on the next gen Z4/Z5 and with a Chinese company to develop the next Mini?

SCOTT26 · 02-12-2018, 06:26 PM

Now the market push begins for a new kind of luxury.

yousefnjr · 02-12-2018, 06:31 PM

^^lame

Questofthetune · 02-12-2018, 08:18 PM

Quote:

Originally Posted by SCOTT26

Now the market push begins for a new kind of luxury.

What the hell

Efthreeoh · 02-13-2018, 05:56 AM

Quote:

Originally Posted by SCOTT26

Now the market push begins for a new kind of luxury.

So do the executives of BMW actually just do drugs right at work, or is it still in their off hours?

Bavarian Luxury Works... BLW

Efthreeoh · 02-13-2018, 05:58 AM

Oh wait, that's Mercedes Benz...

Christ.

advantage20 · 02-13-2018, 09:12 AM

Good luck stealing Mercedes's loyal customer base for luxury cars with this modernist woo-woo smoke blowing. Just reinforces the fact that BMW still has everything to prove in the luxury segments, versus its main rival who keeps building its lineup upon a solid foundation of abundant heritage of luxury models.
Not saying BMW shouldn't try, but as we have already seen they don't seem to care much about building and perpetuating their heritage, since they see no problem in overhauling their lineup within the space of only one generation in order to fulfill a short-term short-sighted vision.

///M Ryder · 02-13-2018, 07:20 PM

Well we can say for sure that BMW has officially lost it's way.......Wow! What in the hell happen to performance cars.........Phil

Z K · 02-13-2018, 07:32 PM

I think the biggest thing BMW is losing is that they were fun cars to drive. Much more so than Audi and Mercedes. I don't find much fun in all these new non performance oriented cars they're coming up with. I drove the i8 and it was underwhelming. Driven back to back, the M2 was much more fun to drive.

NormanConquest · 02-17-2018, 08:51 AM

These changes have politics all over it many government are pushing more and more emission control which sky rocket production and r&d cost. Then add that BMW is going to take a major hit in two of it biggest market UK due to brexit and USA due to possible tariffs hikes seems to be the driving force without them opennenly admitting it.... imho

MalibuBimmer · 02-17-2018, 10:05 AM

Lame is not the word I would use for that video. Embarrassing, stupid and idiotic are the words I would choose.

As for BMW losing it's way, indeed that has happened. After being a faithful BMW buyer for a decade, I have returned to Mercedes-Benz. I went to the L.A. Auto Show to see if BMW had regained its mojo, and was looking forward to seeing the new 8 series or Z4. Instead I got to see the new iCar and the hideous X7 concept. Other than providing new paint jobs on some of its cars, BMW seems to have no interest in producing cars to compete with its closest rival. And that video is the capstone of its decline.

The only thing worse than that video is the bloviating, meaningless, prolix press releases that accompany every model, with 20,000 words explaining what the pictures show.

Good bye BMW. I hardly knew ye.

01-28-2018, 07:57 PM	#1
///M Ryder Grown Azz Man 437 Rep 3,021 Posts Drives: GT4 Join Date: Dec 2010 Location: Texas iTrader: (8)	Automobile Magazine: BMW Regroups. Again. Has BMW lost it's way? I'll leave this for discussion...Phil http://www.automobilemag.com/news/bmw-regroups-again/ __________________ 2016 GT4.....Sapphire Blue Metallic, Platinum stitch Leather/Alcantara interior, Carbon Fiber Trim, PCM w/Nav, Guards Red Belts, 2 Zone Climate, Sport Chrono, LWB, Smokers Pack, Big Gas Tank, Light Design Pack, Bi-Xenon w/PDL, Auto Dim Mirror, Clear Side Markers, GTS Clear Taillights
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01-28-2018, 08:20 PM	#2
backhill Second Lieutenant 78 Rep 253 Posts Drives: F80 M3 & 2015 Sierra HD Join Date: Feb 2014 Location: MI iTrader: (2)	Could be said for any manufacturer. This is the future. If anything, BMW is trying to play catch up with these changes while reconfiguring their portfolio. 3 doors are out, 5 door crossovers are in.
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02-10-2018, 07:16 AM	#4
Efthreeoh General 19243 Rep 19,745 Posts Drives: The E90 + Z4 Coupe & Z3 R'ster Join Date: May 2012 Location: Virginia iTrader: (0)	BMW lost its way a while back with the F30 and FWD 1-Series. It's rumored the next 3-series will not be available with a manual transmission. What I don't get is as far as automotive corporate size BMW ranks around 13th IIRC, yet it is considered one of the most, if not the most profitable car company in the world. But it has to team with Toyota on the next gen Z4/Z5 and with a Chinese company to develop the next Mini? __________________ A manual transmission can be set to "comfort", "sport", and "track" modes simply by the technique and speed at which you shift it; it doesn't need "modes", modes are for manumatics that try to behave like a real 3-pedal manual transmission. If you can money-shift it, it's a manual transmission. "Yeah, but NO ONE puts an automatic trans shift knob on a manual transmission."
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02-12-2018, 06:26 PM	#5
SCOTT26 Major General 5402 Rep 5,824 Posts Drives: A big F-off German Truck. Join Date: Jan 2007 Location: WORLDWIDE iTrader: (0)	Now the market push begins for a new kind of luxury. __________________ The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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02-12-2018, 06:31 PM	#6
yousefnjr salty cowboys fan 6923 Rep 3,685 Posts Drives: ‘06 Z4MR, ‘20 X7, ‘22 M4x Join Date: Dec 2012 Location: Bay Area, CA iTrader: (2)	^^lame __________________ she’s home! '22 M4 Comp xDrive
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02-13-2018, 05:58 AM	#9
Efthreeoh General 19243 Rep 19,745 Posts Drives: The E90 + Z4 Coupe & Z3 R'ster Join Date: May 2012 Location: Virginia iTrader: (0)	Oh wait, that's Mercedes Benz... Christ. __________________ A manual transmission can be set to "comfort", "sport", and "track" modes simply by the technique and speed at which you shift it; it doesn't need "modes", modes are for manumatics that try to behave like a real 3-pedal manual transmission. If you can money-shift it, it's a manual transmission. "Yeah, but NO ONE puts an automatic trans shift knob on a manual transmission."
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02-13-2018, 09:12 AM	#10
advantage20 Major 1890 Rep 1,231 Posts Drives: 330d Join Date: Jul 2010 Location: France iTrader: (0)	Good luck stealing Mercedes's loyal customer base for luxury cars with this modernist woo-woo smoke blowing. Just reinforces the fact that BMW still has everything to prove in the luxury segments, versus its main rival who keeps building its lineup upon a solid foundation of abundant heritage of luxury models. Not saying BMW shouldn't try, but as we have already seen they don't seem to care much about building and perpetuating their heritage, since they see no problem in overhauling their lineup within the space of only one generation in order to fulfill a short-term short-sighted vision. Last edited by advantage20; 06-02-2018 at 09:27 AM..
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02-13-2018, 07:20 PM	#11
///M Ryder Grown Azz Man 437 Rep 3,021 Posts Drives: GT4 Join Date: Dec 2010 Location: Texas iTrader: (8)	Well we can say for sure that BMW has officially lost it's way.......Wow! What in the hell happen to performance cars.........Phil __________________ 2016 GT4.....Sapphire Blue Metallic, Platinum stitch Leather/Alcantara interior, Carbon Fiber Trim, PCM w/Nav, Guards Red Belts, 2 Zone Climate, Sport Chrono, LWB, Smokers Pack, Big Gas Tank, Light Design Pack, Bi-Xenon w/PDL, Auto Dim Mirror, Clear Side Markers, GTS Clear Taillights
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02-13-2018, 07:32 PM	#12
Z K Major General 1913 Rep 5,524 Posts Drives: G20 M340i, S15 Silvia Spec R Join Date: Jul 2011 Location: San Francisco iTrader: (3)	I think the biggest thing BMW is losing is that they were fun cars to drive. Much more so than Audi and Mercedes. I don't find much fun in all these new non performance oriented cars they're coming up with. I drove the i8 and it was underwhelming. Driven back to back, the M2 was much more fun to drive. __________________ Auto Detailing Enthusiast!
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02-17-2018, 08:51 AM	#13
NormanConquest That Libertarian Guy 4046 Rep 6,363 Posts Drives: 340i Join Date: May 2017 Location: Earth iTrader: (0)	These changes have politics all over it many government are pushing more and more emission control which sky rocket production and r&d cost. Then add that BMW is going to take a major hit in two of it biggest market UK due to brexit and USA due to possible tariffs hikes seems to be the driving force without them opennenly admitting it.... imho
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02-17-2018, 10:05 AM	#14
MalibuBimmer Founder, Knights of the Roundel website 966 Rep 1,723 Posts Drives: 2015 M4 and 2018 AMG GT Join Date: Mar 2008 Location: The Santa Monica Mountains, CA iTrader: (0) Garage List 2018 Mercedes AMG GT [0.00] 2018 Audi Q3 [0.00] 2015 BMW M4 [10.00]	Lame is not the word I would use for that video. Embarrassing, stupid and idiotic are the words I would choose. As for BMW losing it's way, indeed that has happened. After being a faithful BMW buyer for a decade, I have returned to Mercedes-Benz. I went to the L.A. Auto Show to see if BMW had regained its mojo, and was looking forward to seeing the new 8 series or Z4. Instead I got to see the new iCar and the hideous X7 concept. Other than providing new paint jobs on some of its cars, BMW seems to have no interest in producing cars to compete with its closest rival. And that video is the capstone of its decline. The only thing worse than that video is the bloviating, meaningless, prolix press releases that accompany every model, with 20,000 words explaining what the pictures show. Good bye BMW. I hardly knew ye. __________________ Previously: 2014 i8; 2013 650i convertible; 2013 650i Gran Coupe; 2013 X1; 2010 550i GT; 2010 535 GT; 2010 Z4 3.5; 2008 535ixt; 2007 M6 convertible; 2006 650i convertible; 1996 Z3; 1980 633CSi; 1978 630CS; 1972 3.0CS; 1971 Bavaria. (1971; 1979-2005 & 2017 - ? -- the Mercedes years.)
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