[335socal]

I got asked a question that I have been looking for the answer for almost 5 days now. The question is What are you selling if you are selling something that is really expensive like ferrari? You are not selling the ferrari car. If you are selling a honda or subaru then your selling a car. I answered his question with " your not really selling anything because the car sells itself. He then replied no, thats not what im looking for. Then i gave him another answer "brand, reputation and benefits of the car"? And another no. Gave him another answer "you are selling the status that comes with the purchase". He then said you are on the right track keep going. Then i gave him another answer "would it be self-esteem/sense of accomplishment? He then replied back, "you are on the correct path however, i dont think the words self-esteem are correct. I am looking for anothet word". Then i responded, "supply and demand is one of the reason some things is really expensive. How about social standing? Prestige? Or authority?" He then said, "look inside". Then i replied back with "experience! You sre selling the experience!" After that he tols me that "you need a little work on your end to find out the answer. Not guesses". So i asked him if he can give me a hint and ill get back to him. The hint is "know your self". So what are you really selling? Thanks in advance!

[kevinbahnz]

the dream

[hardr85]

You don't sell the steak, you sell the sizzle. I can't remember what movie that is from, thought it might help.

[hardr85]

I have heard in sales training that you, the salesman, are selling yourself, not a product.