[Jason]

BIMMERPOST NEWS

BMW USA July 2015 sales report

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BMW Group U.S. Reports July 2015 Sales

August 3, 2015

BMW brand up 1 percent
MINI brand sales down 7 percent
BMW Motorcycle sales increase 1 percent

Woodcliff Lake, NJ – August 3, 2015… Sales of BMW brand vehicles increased 2.1 percent in July for a total of 26,970 compared to 26,409 vehicles sold in July, 2014.

“July kept the momentum going that we’ve seen throughout the year, producing another strong result for BMW and clearly showing the trend toward our luxury Sports Activity Vehicles”, said Ludwig Willisch, President and CEO, BMW of North America. “Now we’re looking forward to the new model introductions of the months ahead including the new 7 Series, the new X1, and the refreshed 3 Series.”

In July, notable vehicle sales included the BMW 2 Series which increased 61.1 percent to 1,028 vehicles, the BMW X3 which increased 49.5 percent to 2,340 vehicles and the BMW X5 which increased 123.6 percent to 6,011 vehicles.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported July sales of 32,161 vehicles, a decrease of 0.2 percent from the 32,220 vehicles sold in the same month a year ago.

MINI Brand Sales

For July, MINI USA reports 5,191 automobiles sold, a decrease of 10.7 percent from the 5,811 sold in the same month a year ago.

BMW Pre-Owned Vehicles

In July, BMW Certified Pre-Owned sold 9,645 vehicles, up 6.6 percent over July 2014, with a year-to-date gain of 21.0 percent to 68,041 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales continue to be challenged by low availability with 15,247 vehicles sold in July 2015, a 9.7 percent decrease from July 2014. The Total BMW Pre-Owned cars sold for the first seven months were 108,388, a 5.6 percent decrease from the same period in 2014.

MINI Pre-Owned Vehicles

In July, sales of MINI NEXT (certified pre-owned) were 1,108 vehicles, up 31.7 percent over July 2014, with a year-to-date gain of 30.2 percent to 6,791 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,537 cars, an increase of 20.0 percent from July 2014. Total MINI Pre-Owned sales for the first seven months were 15,509, a 7.3 percent increase from the same period in 2014.

[bradleyland]

2-series is crushing it, meanwhile the 5-series is flailing.

[wdeerfield]

3/4/5 all down significantly. just goes to show how overpriced they are that people are transitioning to the 2er and the x models to get more value. The same comfort access and tech packages bmw charges too much for are included in base model accords, altimas, and camrys.. when is bmw going to get a clue that people dont want to spend $3k on the premium package just to get comfort access and a moonroof. or $6k on some ultimate package. Cant wait to see what the 1er sedan will do to 3series sales.

[PennSt8]

Originally Posted by wdeerfield

3/4/5 all down significantly. just goes to show how overpriced they are that people are transitioning to the 2er and the x models to get more value. The same comfort access and tech packages bmw charges too much for are included in base model accords, altimas, and camrys.. when is bmw going to get a clue that people dont want to spend $3k on the premium package just to get comfort access and a moonroof. or $6k on some ultimate package. Cant wait to see what the 1er sedan will do to 3series sales.

I agree, but BMW isn't the only offender. Audi/MB/Porsche are just as bad.

[wdeerfield]

Originally Posted by PennSt8

I agree, but BMW isn't the only offender. Audi/MB/Porsche are just as bad.

Audi includes more standard features in their a4 than the 328, but yes i agree.

[bradleyland]

Originally Posted by wdeerfield

3/4/5 all down significantly. just goes to show how overpriced they are that people are transitioning to the 2er and the x models to get more value. The same comfort access and tech packages bmw charges too much for are included in base model accords, altimas, and camrys.. when is bmw going to get a clue that people dont want to spend $3k on the premium package just to get comfort access and a moonroof. or $6k on some ultimate package. Cant wait to see what the 1er sedan will do to 3series sales.

Meh. That has always been true of luxury automobiles. If you're shopping for "value", you're not going to find what you're looking at at a German luxury car lot.

The question is, are the segments in which the 3/4/5 sell down overall, or is BMW the only one hurting?

[hellrotm]

Originally Posted by bradleyland

The question is, are the segments in which the 3/4/5 sell down overall, or is BMW the only one hurting?

http://www.audiusa.com/newsroom/news...d-in-july-2015

Most of models saw gains, except for A4. Which most likely is due to brand new A4 about to be released. Otherwise Audi is doing really well and is gaining market share.

[M3 Adjuster]

Originally Posted by bradleyland

2-series is crushing it, meanwhile the 5-series is flailing.

??? only if you live by percentages... remember... the sales of the new 2 series model are being compared to last year sales of the outgoing 1 series.

As it. a brand new model in the 2 series has sales are the LESS than the defunct and discontinued E84 X1 ... which means they are

[xiljustin]

Thanks Jason, do you know if BMW posts their Asia and Euro sales? I couldn't seem to find it on the site...

[cc3]

BMW under pressure. Personally I think they have expanded into too many niches and it is starting to show. In Europe the revisions LCI to the 3 series are getting mixed reviews and Jaguar XE beating the 3 in side by side comparison. See an example below

Signs BMW wants to be a high volume, average build/dynamics manufacturer but still charge premium price. Will work for a bit but the customer in the end is too wise to fall for that

What happened to the Ultimate Driving Machine?

http://www.bloomberg.com/news/articl...-europe-demand

http://www.autocar.co.uk/car-news/ne...ort-comparison

[GMe90]

I am just not motivated to buy any new BMWs right now. If I want a performance car, I am more inclined to go with a used 911 or a Stingray. If I want a daily commuter, the new Mazda 6 with MT seems very appealing. I loved the e90 series, and the e60 looks better and better to me, but the F3# and the F10 just don't do it for me.

[Matski]

Originally Posted by xiljustin

Thanks Jason, do you know if BMW posts their Asia and Euro sales? I couldn't seem to find it on the site...

Global Sales volume of BMW vehicles by model variant*
in units

Model______________________June '15_____June '14 (% change)

BMW 1 Series _______________86,029 _____97,802 (–12.0)
BMW 2 Series _______________64,285 _____11,067 (–)
BMW 3 Series _______________219,369 ____236,289 (–7.2)
BMW 4 Series _______________79,351 _____47,031 (68.7)
BMW 5 Series _______________174,228 ____193,560 (–10.0)
BMW 6 Series _______________11,393 _____13,734 (–17.0)
BMW 7 Series _______________19,324 _____26,378 (–26.7)
BMW X1 ____________________58,226 _____79,344 (–26.6)
BMW X3 ____________________66,444 _____82,830 (–19.8)
BMW X4 ____________________28,146 _____352 (–)
BMW X5 ____________________85,983 _____68,283 (25.9)
BMW X6 ____________________22,125 _____18,033 (22.7)
BMW Z4 ____________________4,576 ______6,239( –26.7)
BMW i ______________________12,562 _____5,405 (–)
BMW total ________________932,041 ____886,347 (5.2)

Consumer sentiment in Europe continued to brighten
and was reflected in a 8.2% increase in new registrations.
Slightly below the average for Europe as a whole, the
markets in:
Germany (+ 5.2 %)
United Kingdom(+ 7.0%)
France (+ 6.2%)
Spain (+ 22.0 %)
Italy (+14.9%)
Portugal (+ 32.8%)
Ireland (+ 25.4%)

Markets in North America recorded growth during the
six-month period under report. The automobile market
in the USA expanded by 4.4% compared to the
corresponding period one year earlier, reflecting the
generally positive sentiment about the economy.

By contrast, the downward trend in Japan continued,
with new registrations for the six-month period dropping
by 11.6%. An end to the trend is not yet in sight.

Registration figures in China continued to grow in the
first six months of 2015, this time by 9.1%. Compared
to the previous year, however, this represented a significant
slowdown in growth, particularly in the premium
segment.

Markets in the emerging economies performed inconsistently.
Registrations in Brazil, for instance, were
down by nearly a fifth (–19.8%) and in Russia by more
than a third (–36.6%).

[bradleyland]

China is a shitshow right now, with their market crash. All the luxury automakers are adjusting estimates downward.

[vladberca]

The 3 series sales are a little bit down due to the close LCI release.
4 series will follow.
I think that X5 stole from 5 series sales.

[Lucky13]

Why does everyone look at one month and come to crazy conclusions about models? If you actually ran a business and made decisions based on one month you would be out of business quick. Prime example is 3 series which is flat for the year with all the new competition and 4 series is way the hell up. Just a month or two ago the X3 was in the shitter but this month was way up which shows you can't make any conclusions or decisions based on one to two months. The biggest problem BMW has right now is it's an SUV market right now and without strong SUV's you can't grow. The X1 is 6-7 years old so that will turn around quickly in 2016 and also the X3 was launched for the 2011 model year so it's pretty darn old. When 2 out of 3 of your big SUV sellers are 5-7 years old only bad things can happen.

[fecurtis]

Originally Posted by wdeerfield

3/4/5 all down significantly. just goes to show how overpriced they are that people are transitioning to the 2er and the x models to get more value. The same comfort access and tech packages bmw charges too much for are included in base model accords, altimas, and camrys.. when is bmw going to get a clue that people dont want to spend $3k on the premium package just to get comfort access and a moonroof. or $6k on some ultimate package. Cant wait to see what the 1er sedan will do to 3series sales.

You must not be familiar with how German luxury automakers set up their option lists.

On the year, 3 Series sales are largely the same as last year. It is surprising they were down in July.

[solstice]

When the 5-series was a driver's car it had a solid niche but now, I see no reasons to get a funfer over an X5. If you are stuck with a numb, heavy luxury boat just as well get the advantages of an SUV.