[Jason]

BIMMERPOST NEWS

BMW Reports U.S. December and 2014 Overall Sales

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BMW Group U.S. breaks sales record
BMW brand sets new sales record
MINI brand sets new December record
BMW Motorcycle sales up 5.4 percent

Woodcliff Lake, NJ – January 5, 2015… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 48,141 vehicles, an increase of 9.5% percent from the 43,981 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up 5.3 percent on sales of 395,850 compared to 375,782 in 2013, a new record for the BMW Group U.S.

“The record result in 2014 for BMW proves that solid growth is still possible when you have the right products that provide good value for the customer,” said Ludwig Willisch, President and CEO, BMW of North America. “The increases across the BMW line make us optimistic about what’s possible in 2015. I am also very glad to see that MINI set a new sales record in December and I have no doubt MINI will have a great year now that the new models are becoming available.”

For additional perspective from Ludwig Willisch on the 2014 sales year and the outlook for 2015 click here.

BMW Brand Sales

Sales of BMW brand vehicles in December totaled 41,526 compared to 37,389 vehicles sold in December, 2013. For the year, the BMW brand is up 9.8 percent in 2014 on sales of 339,738 compared to 309,280 sold in 2013. The new total smashes the previous sales record set in 2013 (309,280).

In December, best performing vehicles included the 3 and 4 Series, up 16.3 percent to 19,464 units. In the SAV category, the popular X5 was up 18.1 percent for the year to 47,031 units.

BMW Pre-Owned Vehicles – best year

In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 8.6 percent to 17,122 vehicles compared to the 18,743 vehicles sold in December, 2013. For the whole of 2014, BMW used vehicle sales set a new record, up 8.1 percent on volume of 196,930 compared to 182,219 in the same period of 2014.

MINI Brand Sales – best December

MINI USA reported its best December with sales of 6,615 automobiles, an increase of .3 percent from the 6,592 sold in the same month a year ago. For the year, MINI sales in the U.S. are down 15.6 percent to 56,112 compared to 66,502 in 2013.

MINI Pre-Owned Vehicles – best year and month

In December, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,083 automobiles, an increase of 6.6 percent from the 1,954 sold in December, 2013. For the year 2014, MINI used vehicle sales are up 12.4 percent on volume of 24,765 compared to 22,033 in the same period of 2013.

[Twix]

What's going on with MINI sales? Are they that bad or just too expensive for the market?

[m_alnimah]

Originally Posted by Twix

What's going on with MINI sales? Are they that bad or just too expensive for the market?

If you notice, most of the attention is for the New Hardtop... The rest are kinda aging thats why..

[R_lara]

Not bad for mini cosidering They sold more than the 5 series all together (to me they are all the same) and they sold more in 2014 than 2013 with out any new models in 2014 👍 for mini in my book.

[TheBingoBalls]

And to think people were complaining about all those down months BMW had in 2014. While the US market is important, I would like to see worldwide sales which I think is a lot more important and critical.

[tallshortguy]

They took the sales crown back from Merc as well. Meanwhile, Caddy sales drop 6.5% for the entire year from 2013. They better hope their "exclusivity" plan works.

[300hp]

Originally Posted by TheBingoBalls

And to think people were complaining about all those down months BMW had in 2014.

How do they like dem apples now

[TheBingoBalls]

Originally Posted by tallshortguy

They took the sales crown back from Merc as well. Meanwhile, Caddy sales drop 6.5% for the entire year from 2013. They better hope their "exclusivity" plan works.

That "exclusivity" talk is all bull, something to say to boost morale but at the end of the day, it means nothing. Cadillac is competing an a market/segment where a product is easily attainable by the mass majority. Cadillac prices are competitive with those of the Germans, definitely not any more expensive so saying you want exclusivity is an excuse for not being able to sell cars like the ATS which were highly and justifiably hyped and praised. At the end of the day, regardless of reason, you don't have a product that is compelling enough to buy.

Rolls Royce can make exclusivity argument because it's only attainable by the one percent while being outsold by Bentley.

[Twix]

Originally Posted by R_lara

Not bad for mini cosidering They sold more than the 5 series all together (to me they are all the same) and they sold more in 2014 than 2013 with out any new models in 2014 👍 for mini in my book.

If you look at the total data for year vs year, mini had 10000 less units sold in 2014 vs 2013. Not really a good year if you ask me. I really like MINI, I'd like to see them do better.

[E90M3JETS]

Despite the growth vs. prior year it is noticeable some trouble spots like the Mini brand. Moreover the 3 and i3 fueled almost 100% of the growth with all other series except for the X5 being down. Tough competition for sure.