Mercedes Demographic Trophy Wife or Grandpa

SchnellList · 11-13-2014, 01:44 PM

Which demographic do you think buys more Mercedes? Is it the same demographic as Bmw or Audi? Or is there a major difference in people who buy each brand?

Something like this car,

http://schnelllist.com/car/vin/WDDJK7DA7FF031378

SchnellList · 11-13-2014, 02:12 PM

This article states a younger demographic has begun buying more Mercedes. I find this hard to believe. I think Bmw and Audi cater to the younger generation more significantly than Mercedes!

http://daveknowscars.com/2010/12/14/...u-s-customers/

Ezio · 11-13-2014, 02:29 PM

As someone in there early 20s. I can say not many people my age like Benz. There are a few cars like the c63 BS that are pretty cool. Audi and BMW just offer more sporty looking cars. I am just basing this off from car guys I talk to.

yousefnjr · 11-13-2014, 02:55 PM

I sat through a Mercedes sales training presentation back in 2007, and they said their target demographic was 50+ year old wealthy white men. Not making that up. Maybe it's changed in the last 7 years, who knows. Anecdotally, I do see some younger folks interested in the brand, but it's usually just the AMG's.

SchnellList · 11-13-2014, 03:39 PM

Quote:

Originally Posted by yousefnjr

I sat through a Mercedes sales training presentation back in 2007, and they said their target demographic was 50+ year old wealthy white men. Not making that up. Maybe it's changed in the last 7 years, who knows. Anecdotally, I do see some younger folks interested in the brand, but it's usually just the AMG's.

I agree about the younger folks interested in the AMG brand, but most AMG models are $60k plus.

I think Bmw and Audi are fighting for the 25-35 generation but maybe Mercedes can join the fight.

meez · 11-13-2014, 03:57 PM

Quote:

Originally Posted by Malloybmwm3

I agree about the younger folks interested in the AMG brand, but most AMG models are $60k plus.

I think Bmw and Audi are fighting for the 25-35 generation but maybe Mercedes can join the fight.

They already have.

The CLA was their entry bid. I think it's working.

SchnellList · 11-13-2014, 04:05 PM

Quote:

Originally Posted by meez

They already have.

The CLA was their entry bid. I think it's working.

But does the CLA offer a similar all around package as a 335i or 135i?

11-13-2014, 01:44 PM	#1
SchnellList Private First Class 34 Rep 115 Posts Drives: 2004 M3 & 2010 335d Join Date: Aug 2014 Location: Colorado iTrader: (0)	Mercedes Demographic Trophy Wife or Grandpa Which demographic do you think buys more Mercedes? Is it the same demographic as Bmw or Audi? Or is there a major difference in people who buy each brand? Something like this car, http://schnelllist.com/car/vin/WDDJK7DA7FF031378
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11-13-2014, 02:12 PM	#2
SchnellList Private First Class 34 Rep 115 Posts Drives: 2004 M3 & 2010 335d Join Date: Aug 2014 Location: Colorado iTrader: (0)	This article states a younger demographic has begun buying more Mercedes. I find this hard to believe. I think Bmw and Audi cater to the younger generation more significantly than Mercedes! http://daveknowscars.com/2010/12/14/...u-s-customers/
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11-13-2014, 02:29 PM	#3
Ezio Brigadier General 389 Rep 3,932 Posts Drives: 2023 Alfa Romeo, 2023 m240i Join Date: Nov 2012 Location: MI iTrader: (0)	As someone in there early 20s. I can say not many people my age like Benz. There are a few cars like the c63 BS that are pretty cool. Audi and BMW just offer more sporty looking cars. I am just basing this off from car guys I talk to.
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11-13-2014, 02:55 PM	#4
yousefnjr salty cowboys fan 6956 Rep 3,705 Posts Drives: ‘06 Z4MR, ‘20 X7, ‘22 M4x Join Date: Dec 2012 Location: Bay Area, CA iTrader: (2)	I sat through a Mercedes sales training presentation back in 2007, and they said their target demographic was 50+ year old wealthy white men. Not making that up. Maybe it's changed in the last 7 years, who knows. Anecdotally, I do see some younger folks interested in the brand, but it's usually just the AMG's.
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