10-18-2011, 10:29 PM | #1 | |
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AutoBlog: Six things we Learned at BMW M
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Last edited by -=Hot|Ice=-; 10-18-2011 at 10:55 PM.. |
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10-19-2011, 10:13 AM | #4 | |
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As for plastic roofs, I think the bigger issue is that folks buying a $100k, 4000+ pound car aren't concerned with losing 8 pounds from the roof and they want their sunroof. I'd also imagine that BMW has dealt with a few warranty claims on those non-painted carbon roofs and will likely be painting them in the future, negating some of the minimal weight savings. If you wanted to see M cars lose weight, look at the stupid marketing fluff that's there that hacks think of as M-specific. Fake side vents, fake air inlets on the hood, fake quad exhaust, heavy wheels etc. |
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10-19-2011, 12:01 PM | #5 | |
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No matter how light Audi bring in a model they do not have the ability to virtually shrink the car as BMW does for example behind the wheel the larger 7er shares some characteristics with the smaller 5er and 3er making the BMW more agile and dynamic. Sorry but some of the latest Audi models I have driven are very undynamic yet they imitate the BMW-esque feeling in their marketing. Why would you want a CFRP roof on an M5? An M5 is not a Honda Accord. BMW is an independent brand and a very progressive brand. They do not follow the leads of other car manufacturers and are highly innovative about their concepts. For BMW they adapted to the changing climate and that is sustainability. BMW have entirely leapfrogged their competitiors with the BMWi brand which is going to be huge because it is a new progressive move what you see is what you get. It is not going to a standard car electrifed it is it's own concept. BMW are quite happy where they are They are market leaders in their home and largest market Germany. Market leaders in the US. And are seeing huge growth in markets that will eventually replace other markets in the top three. China,Brazil India and Russia. They are global automotive leaders in sustainability even ahead of VAG which is at the very bottom due in turn to Bugatti and Lamborghini. The BMW brand will thrive and especially with the importance of upcoming models such as the 1er which is off to a good start. And the new 3er plus important upcoming models which will help BMW achieve greater profit margins and sales.
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The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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10-19-2011, 12:32 PM | #6 |
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Loss of focus = brand death? I wouldn't go that far. They're just doing what they can to keep competitive and keep making money.
Think about it, if you owned a business, would you put your focus on making money, or on pleasing a small group of enthusiasts? As the post above me says, times have changed, and BMW is doing what any smart business would do, adapting to ensure they are profiting and staying on top with a product that the masses would like. |
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10-19-2011, 01:22 PM | #7 | |
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Some X'es: BMW Z3 2.8, DeTomaso Pantera, Porsche 928s, BMW 732i, BMW 323i, BMW 2002 |
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10-19-2011, 02:47 PM | #8 |
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Screw those comments about a MT. Yes, an MT that can handle the torque of these cars has to be built strong and will be expensive. And yes, I know that if I'm driving a MT, some guy with a DCT will smoke me. But I don't care, I don't want an automatic, I want a manual. I'll never stop buying MT cars.
Well, not that I'm exactly in the market for a new M5 anyway. But if I were.
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10-19-2011, 03:32 PM | #9 |
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Dislikes the 6MT? What's he doing as the head of M???
Also, I'm European and I've never met another European that would take a DCT over a 6MT... Not a gearhead anyways |
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