[CollinsE90]

Ive seen like 10 commercials already today, i usually dont see but a couple a month...

[JayKay335i]

Yehp. Taking an expensive car then referring to efficient dynamics as ED on the back of cars just makes me think of old people with erectile dysfunction. Bad PR move IMHO.


I have an Ex working at Merc in Jersey. Shes in marketing/PR. She always sends me pictures of the sick cars they have in the lobby. Last I heard there was a matte black SL63. <3<3

[ibeclueless]

been seeing it alot lately too

[alpha325i]

Yeah, I saw a pretty cool 3-series commercial this morning offering 0% for so many months. They are having their spring sales event. Then I remembered my E90 is sitting is a junkyard right now. Hopefully I will be in another one soon.

[pmeloche]

Nope, seen none. Come on, we all know how great BMW cars are.

[CollinsE90]

Originally Posted by pmeloche

Nope, seen none. Come on, we all know how great BMW cars are.

yeh but they are trying to grab the non-bmw owners, we are life owners(for the most part)...and its getting annoying, when do you see lambo commercials? i liked when they didnt advertise

[BMW2006]

I know they must have spent a lot of money during the winter Olympics. The very first commercial after the opening ceremony was for BMW. They had a very strong (TV) presence there. I remember hardly ever seeing BMW commercials in 2006 when I got my first 3er.

I think it's a good thing, along with the BMW sponsored golf event (I know they have sponsored events internationally for years). I think it shows BMW is growing and starting to encroach on the bigger players in the automotive market, whereas before they were regulated to being "too small to be taken seriously".


-BMW2006

[CollinsE90]

Originally Posted by BMW2006

I know they must have spent a lot of money during the winter Olympics. The very first commercial after the opening ceremony was for BMW. They had a very strong (TV) presence there. I remember hardly ever seeing BMW commercials in 2006 when I got my first 3er.

I think it's a good thing, along with the BMW sponsored golf event (I know they have sponsored events internationally for years). I think it shows BMW is growing and starting to encroach on the bigger players in the automotive market, whereas before they were regulated to being "too small to be taken seriously".


-BMW2006

id have to disagree, BMW has been around over 100 years and been the premier luxury car bc mercs have only autos(which attrack nursing homes) so in the performance world BMW has been superior until audi started competeing in the last couple years

[BMW2006]

Originally Posted by CollinsE90

id have to disagree, BMW has been around over 100 years and been the premier luxury car bc mercs have only autos(which attrack nursing homes) so in the performance world BMW has been superior until audi started competeing in the last couple years

There is no disagreement. BMW's have been around in the states since the 70's I think. What I'm trying to say is that they have been known to the "performance oriented" crown for a long time (that's why most of us are here) but they have stepped up the advertising $$ here because we all know why we like BMW's, but to really start getting the masses to understand, we need to tell people about it.


-BMW2006

[CollinsE90]

Originally Posted by BMW2006

There is no disagreement. BMW's have been around in the states since the 70's I think. What I'm trying to say is that they have been known to the "performance oriented" crown for a long time (that's why most of us are here) but they have stepped up the advertising $$ here because we all know why we like BMW's, but to really start getting the masses to understand, we need to tell people about it.


-BMW2006

yeh basically they are reaching out to the NON-US peeps in the world now haha

[Kiemyster]

Originally Posted by CollinsE90

yeh basically they are reaching out to the NON-US peeps in the world now haha

I wouldnt say so.... In smaller countries its easier and much cheaper to make the presence felt. Mainly because there are much less percentage of potential buyers out of the population. Smaller countries usually mean more expensive BMW's, so its usually much more exclusive and the buyers who have the money to buy one already know about them. The marketing is for US/UK and its other larger markets where they have to work harder to compete.

[GT3 Tim]

Their new buzzword is JOY. I was at our annual BMW club dinner a couple months ago and they had a guy from Germany there...Ralph or something (lol). He was telling us how "JOY" was the new "slogan" for BMW, and now I have started to see it everywhere.

Joey Hand was also there and spoke about racing, etc, etc. Pretty damn cool (that's why I went!).

Just watch the 12 hours of Seibring (?) the other day. Guess what Bill Auberland said??

"The M3 is a JOY to drive". blah blah "joy"...blah blah "joy". etc. Even have it on the side of the car now. Geez.. wtf?

[808six]

i think they are all over nba games also, because toyota dropped out it seems.i remeber it being the 'toyota' halftime report...since all this drama with toyota i think bmw has their slots now.

[MontegoGoGoGo]

Joy is an emotional appeal. Because of economic trends, tons of companies have refocused their message and delivery to the end user.

Less people are buying BMW 'just because' - sure there will always be those BMW buyers who don't feel the hit or don't feel it as badly. But the majority of BMW sales come from the 3, X3 and lower 5. These people are now turning to other cars with better warranties, more standard features and more bang for less buck.

...I'm guessing

PS - PR and advertising are totally different. Just sayin'