BMW going to an Audi pricing scheme?

The Automotive Enthusiast · 09-06-2017, 10:39 PM

On the build your own, it seems like when you select a car, you have to pick from two 'tiers' a Premium tier, similar to Audi's Premium Plus models, and the Executive tier, which is similar to the Prestige model it seems.

Interesting...

c1pher · 09-06-2017, 10:59 PM

I kind of prefer that. Much better than the almost Porsche like ala cart for every option.

Meeni · 09-08-2017, 08:51 AM

Cost probably less to produce like that.

The Automotive Enthusiast · 09-08-2017, 09:41 AM

Quote:

Originally Posted by Meeni

Cost probably less to produce like that.

I think so. You basically have two models and they all have the same packages. The only difference here is is the a la carte options.

09-06-2017, 10:39 PM	#1
The Automotive Enthusiast Retired BMW Genius 2951 Rep 3,404 Posts Drives: 2018 Audi S5 Coupe Join Date: Apr 2010 Location: DMV iTrader: (1)	BMW going to an Audi pricing scheme? On the build your own, it seems like when you select a car, you have to pick from two 'tiers' a Premium tier, similar to Audi's Premium Plus models, and the Executive tier, which is similar to the Prestige model it seems. Interesting...
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09-06-2017, 10:59 PM	#2
c1pher Primo Generalissimo 5037 Rep 4,187 Posts Drives: All of them Join Date: Jun 2009 Location: DC area iTrader: (0) Garage List 2024 Ford Bronco Ra ... [10.00] 2018 Porsche 911 GTS [10.00] 2023 BMW M2 [9.25] 2022 Ford F-250 Tremor [8.50]	I kind of prefer that. Much better than the almost Porsche like ala cart for every option.
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09-08-2017, 08:51 AM	#3
Meeni Gateropode 332 Rep 2,846 Posts Drives: BMW 330i 06 Join Date: Apr 2012 Location: TN iTrader: (0)	Cost probably less to produce like that.
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