[fluidkaos]

Originally Posted by GE

How can some of you have $40k+ cars, but no cable TV?

Priorities.

[jocamryn]

Originally Posted by captainaudio

When a brand has deteriorated to the point where its main appeal is to the "all image no content" crowd that is a sure sign of the beginning of the end.

What your call 'deterioration', I call progress.

People, if you want a race car, get a porsche, Buying anything less than an M3 and tracking it could be considered posing as well.

[Touring]

Seed!!

[Yogijet]

Originally Posted by Louchie

Lol. Thought I was the only one. I also have the urge to go out for a drive now too.

Not just you two...I'm trying to figure out how to get it as a ringtone on my phone .

[drummer12]

I'm not sure the quality from Lexus is there. I know this weekend I was in one that was a late model and the metal foil from the metalized plastic door handles was coming off. I proudly stated that BMW doesn't do that...only to find that my "metal" door handle, sure enough, had a plastic compression seam as well. Oh, and the Lexus also had several paint quality issues as well.

[bavarian19]

I was a little disappointed in the show. I feel that they could have done so much more. Forget the Rolls segment, and focus on the M division.

[DASHOCKER]

Originally Posted by drummer12

I'm not sure the quality from Lexus is there. I know this weekend I was in one that was a late model and the metal foil from the metalized plastic door handles was coming off. I proudly stated that BMW doesn't do that...only to find that my "metal" door handle, sure enough, had a plastic compression seam as well. Oh, and the Lexus also had several paint quality issues as well.

This is true. All one has to do is put both a bmw and a lexus on a lift and examine the parts material and assembly.

[spottedhyena]

missed it. Any link to entire segment on internet yet?

[G-Bus]

No streaming links??

[AWe90]

I for one was a bit underimpressed by this documentary. I did appreciate the exposure it gave to the obsessive nature of German engineering, but I definitely would have liked to hear more about the performance/driving dynamic side of things, as opposed to the friggin interior chimes or the layers of paint on the pedals.

[SpeedBuggy]

Would have liked to seen more about the performance side including the ///M side also.

I did get a chuckle though when they ran a Chevrolet commercial.

[skiernan36]

It was boring. I felt like I was watching an hour long infomercial...oh, and the part where they said they were trying to cater to the whine and cheese crowd made me throw up a little

[jocamryn]

Originally Posted by skiernan36

It was boring. I felt like I was watching an hour long infomercial...oh, and the part where they said they were trying to cater to the whine and cheese crowd made me throw up a little

LMAO...You're(mod squad) the minority my friend..the wine and cheese crowds are the ones that buy new again and again. BMW AG makes nothing off of the 16 year old buying that 2006 330.

You all talk about dynamics and performance, it's not what the 'target audience' cares about.

[Falafel Combo]

Re-run bump.


CNBC's "BMW: A Driving Obsession" ... will also repeat on Sunday, July 17th at 10pm ET.

[jocamryn]

Those of us in Europe, CNBC/MSNBC will air it Wed at 2300 CET.

Can't wait.

[Evil E90]

I just watched it form my DVR today. I enjoyed it. I feel a little more proud to drive a BMW now. I will say they could of added stuff about the M division and more detail on all the lines of BMW cars. It almost seems rushed but I guess they had to squeeze all that footage into about 50 mins.

[Falafel Combo]

Re-run re-bump.


CNBC's "BMW: A Driving Obsession" ... will also repeat on Sunday, July 17th at 10pm ET.

[Saintor]

Originally Posted by skiernan36

It was boring. I felt like I was watching an hour long infomercial...

My thought exactly.

The guy playing with the little note looked like if he was coming directly from an asylum. Come on.... that was the same damn chime since 2008, what does he do next?

BMW is far from being a lean company.

[captainaudio]

Originally Posted by Saintor

My thought exactly.

The guy playing with the little note looked like if he was coming directly from an asylum. Come on.... that was the same damn chime since 2008, what does he do next?

BMW is far from being a lean company.

So BMW has a staff of audio engineers to get the chime sounds perfect.
If they have such obsession with audio why is the voice command systen so lame?

I thoght the documentary was a very superficial and was nothng but hype and fluff.

This was a big dissapointment because a BMW documentary, done well, would be very interesting. BMW is a great brand and has a great and interesting history. The CNBC show did not come remotely close to doing justice to the subject.

CA

[achien]

The amount of time they spent on Rolls Royce makes this just another infomercial for the investment bankers.

I have seen a number of posts bitching about the missing M3 info and it is really down to economics.

BMW makes more margin selling high price Rolls Royce than M3's.

[a08335k]

Did anyone else notice the host driving on the autobahn without a seatbelt...

[Falafel Combo]

Yeah. He did it again in the "quarter million" Rolls.

So I just finished watching it for the second time, and fair to say that my favorite part still stands the crashing of an X5 M (which by the way is such a sad excuse of an M). Anyway, made me feel like it finally got what it deserved. 2999 more to go.

The documentary was:

1. Underwhelming (at best)
2. Lacked in details and depth
3. Failed to even mention anything about the M division
4. Portrays BMW owners as 65 year old dentists (ED couple)
5. Missed such an epic opportunity in garnering unique interest in the brand
6. Was very much hurt by the choice of host. That guy definitely drives an Audi


Anyone else think this "documentary" (infomercial) was part of a settlement between BMW and CNBC, following all the bad publicity CNBC inflicted on the brand, following the HPFP debacle news piece?