| 11-13-2014, 01:44 PM | #1 |
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Private First Class
 
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Mercedes Demographic Trophy Wife or Grandpa
Which demographic do you think buys more Mercedes? Is it the same demographic as Bmw or Audi? Or is there a major difference in people who buy each brand?
Something like this car, http://schnelllist.com/car/vin/WDDJK7DA7FF031378 |
| 11-13-2014, 02:12 PM | #2 |
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This article states a younger demographic has begun buying more Mercedes. I find this hard to believe. I think Bmw and Audi cater to the younger generation more significantly than Mercedes!
http://daveknowscars.com/2010/12/14/...u-s-customers/ |
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| 11-13-2014, 02:29 PM | #3 |
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Brigadier General
 
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As someone in there early 20s. I can say not many people my age like Benz. There are a few cars like the c63 BS that are pretty cool. Audi and BMW just offer more sporty looking cars. I am just basing this off from car guys I talk to.
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| 11-13-2014, 02:55 PM | #4 |
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salty cowboys fan
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I sat through a Mercedes sales training presentation back in 2007, and they said their target demographic was 50+ year old wealthy white men. Not making that up. Maybe it's changed in the last 7 years, who knows. Anecdotally, I do see some younger folks interested in the brand, but it's usually just the AMG's.
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| 11-13-2014, 03:39 PM | #5 | |
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I think Bmw and Audi are fighting for the 25-35 generation but maybe Mercedes can join the fight. |
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| 11-13-2014, 03:57 PM | #6 | |
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Sloppy Seconds Connoisseur
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The CLA was their entry bid. I think it's working. |
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| 11-13-2014, 04:05 PM | #7 | |
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