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Here's why 540 over x3 or x5...
For me x3 was always a cheaply made, awkward looking dwarf-ish SUV. Unless I aspire to haul IKEA furniture every weekend 5 series offers plenty space for a family of four. I would also take M340 any day over X3.
Now, X5 is a nice car, but every other mom at my kids school has the 6 cylinder X5. This is NOT to say that 5 series is some kinda rare breed, but where I live don't see them as often as X5 or GLE.
Then there's performance vs money, X5 with B58 is just a tad bit too sluggish for me, especially when car is fully occupied. The S68 is fantastic but it commands a different price of admission.
I'll pass on X5 PHEV.
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