Quote:
Originally Posted by Bostongio
Nobody knows or cares what the '5' stands for. Audi also makes 5 series cars (A5, R5, S5), so it's not even a very good differentiator for your brand efforts.
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That may precisely be one of the reasons for the new H-kink badge. Actually many newbies are already able to recognize a BMW but wouldn't know the model or how you should pronounce it, even when reading the rear badge (e.g. are a "five hundred forty" and a "five hundred thirty" even the same model to begin with?). Hence also why BMW has recently made the model series number a bigger font than the engine designation:
