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I don't like it because it's a large piece of black plastic and will age differently than the rest of the body work that it's next to. Black plastic around windows and such blends in when kept to a framework design. But when you extend it out to its own design piece like they did here, I just worry about long-term durability & looks of it.
Also, unnecessary. Nobody knows or cares what the '5' stands for. Audi also makes 5 series cars (A5, R5, S5), so it's not even a very good differentiator for your brand efforts.
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