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      05-27-2023, 09:27 PM   #66
SFBavarianArea
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Drives: 2010 E82 128i 6Speed
Join Date: Nov 2018
Location: SF Bay Area

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Quote:
Originally Posted by zamboni View Post
Don't understand why they put a M badge on a none M car.
Can’t tell if this is sarcasm now that they’ve been doing this for years…but the answer is money. Dur.

Audi A5 > S5 > RS5
BMW 330 > M340 > M3

No one ever goes “Jeeze why does Audi put an S on a non-RS car!”

Instead of just being a more powerful 330i, they can sprinkle some M-tuning, parts and badges and sell more to those who might not be able to afford a full-M but still covet the “M” brand and will pay to get close.

It’s a business move and a lot of peeps here forget Bimmer’s a buisness at the end of the day.
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