The car looks odd, but I don't hate it... basically the modern BMW motto
I had the same impression of the iX too (actually, I hated it at first), but now I currently own one. I still think it's ugly, but I love driving it. It's a recurring theme on the BMW forums (and the internet in general) that BMW makes some *interesting* design choices.. and by interesting, I mean ugly.. but it's just a car, not a wife. If I like the way the i5 drives, I'll buy it
That's just me I guess