BMW 5 series has a difficult place in the product lineup: always between the 3/4 series and 7/8 series. As 3/4 series vehicles get larger, 5 series cannot get progressively larger as the 5 series will lose differentiation with 7/8 series.
So BMW has to come up with a different strategy to create a unique place for 5 series.
Looking forward to the production launch.
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