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      02-07-2023, 02:55 PM   #254
tom5
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Drives: BMW G30 530i SE
Join Date: Jan 2023
Location: London

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Quote:
Originally Posted by FCX5 View Post
Car companies have done all sorts of studies and the evidence is that consumers do indeed prefer large touchscreens and it comes from the fact that many people like the interactions they have with their phones (my guess).

Even a guy form BMW that I met at a data science conference one time told me that people want more content and engagement on their iDrive screens - even if they don't use it. They have done studies and experiments with touch and non touch screens and non touch screens lead to lower sales etc…

Also, touch screens are more cost effective for the manufacturers…

Anyway, I don't think we'll see smaller or non touch interfaces any time soon.

My 2 cents worth.
I wonder if they have any stats for accident rates between full touchscreen cars and cars with physical controls. I like having the physical controls of the G30. Means I can change settings without taking my eye off the road for too long.
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