[Germanauto]

Originally Posted by clee1982

it's baby 7 these days, definitely not really a driver machine's allure these days (speaking as a G30 540 owner...)

though sales figure is pretty comparable at least to main rival so I suppose BMW would conclude that's the right thing to do...

https://carsalesbase.com/us-bmw-5-series/
https://carsalesbase.com/us-mercedes-benz-e-class/

Yeah of course. It's not some endangered model by any stretch of the imagination, but I think a lot of its appeal has waned over the years.