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No. The slogan which I think accurately describes BMW's products today is:
"The Ultimate Gadget Machine". The driving part of their old slogan went out the window with the advent of ~2.5 tonne X-SUVs and various >=2.0 tonne M-Cars. The interior gadgetry seems off the charts to me and adds a lot of weight to haul around. The reason Tesla can manage to pull off the gadgetry is because the Tesla brand has been built on a hi-tech gadget promise. Roll on the Apple car which may usurp "The Ultimate Gadget Machine" on wheels promise. Car & Driver wrote an article on this same topic not too long ago.
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'08 E92 M3 DCT Melbourne Red/Bamboo Beige Leather/EDC/SSP Spec-R DCT clutch discs/SSP Pro-Gold DCT Fluid/Quaife LSD/3:45 Final Drive by Diffs Online/BE Bearings & ARP Bolts/Vibra Technics Engine Mounts/M3 World HFC X-Pipe/LUX H8 180/BPM Sport DCT Tune/PFC Z-Rated Pads/ECS Brass Brake Caliper Bushings/Alex Shop Solid Sub-frame Bushings/Motul 600/Tint
Last edited by DrFerry; 05-30-2023 at 07:19 AM..
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