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Originally Posted by Teutonic
So the guy talks about generic elements that could be part of each design that will resonate with a certain brand-specific language, and you take it to a different level that is on the other side of what he actually said.
Cars can have a perfect distinct design that will incorporate unique-to-the-brand elements that can display their identity and the apartenance to a well defined brand. Angel eyes, hofmesiter king, kidney grill and quad headlights, were few elements that were integrated in BMW DNA.
Some will kill to have such elements to play with in their design. Yet, BMW throws its history in the garbage and replace it with ordinary Camry clues.
I honestly never thought BMW will reach such a low level…
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Exactly. That’s part of being a brand. You want people to know you when they see you, without the logo. Or roundel, in this case.
You know a Lexus when you see it. You know a Porsche when you see it. You know an Audi when you see it. You know a Cadillac when you see it. All of those seem to be doing just fine.