G60 BMW 5-Series Forum - View Single Post

gbent · 10-31-2007, 06:41 AM

I think that ultimately the average age group for the 1 series will be much higher than BMW & others think.

Just look at the MINI & Sion XA/XB. Both of these cars wrer marketed at the hip young crowd, but ended up being bought by a lot of folks in their 40's & 50's.

I think that a lot of these cars are going to be sold to people just like myself:
- 45-50 years old
- kids old enough to have their own cars
- have enuogh disposable income to buy a fun /not very practical car.

I also know from practical experience with my two daughters (17 & 19), that a lot of todays young adaults think that the ultimate vehicle has four doors, high ground clearance, & four wheel drive!:iono:

10-31-2007, 06:41 AM	#52
gbent First Lieutenant 12 Rep 312 Posts Drives: Join Date: Sep 2007 iTrader: (0)	I think that ultimately the average age group for the 1 series will be much higher than BMW & others think. Just look at the MINI & Sion XA/XB. Both of these cars wrer marketed at the hip young crowd, but ended up being bought by a lot of folks in their 40's & 50's. I think that a lot of these cars are going to be sold to people just like myself: - 45-50 years old - kids old enough to have their own cars - have enuogh disposable income to buy a fun /not very practical car. I also know from practical experience with my two daughters (17 & 19), that a lot of todays young adaults think that the ultimate vehicle has four doors, high ground clearance, & four wheel drive!:iono:
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