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Originally Posted by AiredaleDad
I think that's because at the time the Tesla model Y was the first Tesla available to the public that was affordable to the general population. The base price in the US for example was in the low 40's before tax credits. The model X was a huge jump to almost $80K for the base model. So now, your average person in the market for a mid-size SUV, like a Honda CRV or Toyota RAV 4 could afford to buy or lease one for not a lot more cash. Of course everyone who had been drooling after Teslas was going to run and buy one.
Or, like my son-in-law told me of his (Total Millennial) experience. He went online and ordered one. There was no salesman. No human interaction at all. You downloaded the app, ordered your car with the options you wanted. They notified you on the app when to pick it up, and where, and they even transmitted his digital key on the app to turn it on, and drive it off the lot. He said there was nobody to meet him at he service center to go over the car, or to teach you about features, or how to operate it safely. Everything was online or the App. Even the financial transaction was completely over the internet He just made a transfer from his bank. Everything was on the app. Including taxes, tags and registration fees. He sent them a copy of his insurance card for the car before they would unlock the digital key. If there are any flaws, you mark it on the app, send pictures and they either schedule you for a service visit to get it taken care of, or you can refuse delivery and they let you know when to come back. You want a charger [...]
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People who think of cars as appliances will surely not be put off by this sales strategy, especially young people who don’t know any different. I believe they also do a lot of home deliveries too, completing that “Amazon” experience.
EVs seem to me a “logic” decision more than an “emotion” decision, on average anyway… like A+B/C = EV. I don’t imagine too many people lusting over them. Few lust over a Camry either, but that’s still the the more normal and affordable solution.