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I think one of the issues it that Tesla is a technology company, not a car company like someone else said above. They were the true pioneers, who developed the first practical electric cars for daily use. Before them we only had the likes of the Nissan Leaf and Toyota Prius which were very spartan and did not really have the range to convince someone who drives thousands of highway miles a year to exchange their ICE vehicles for. My Son-in-law has a model Y. He loves it, but admits it is not really a luxury car. The interior materials, fit and finish are not what someone looking for a luxury car wants. Whereas now, the technology is more mature, and other car makers more used to turning out premium luxury cars, are now adding in highly luxurious automobiles to their EV lineups. Someone willing and able to buy/lease a $60-100K + BEV car is not really going for a Tesla anymore. They are not really a status symbol anymore. Those individuals, many are going for BMW, Mercedes, Genesis etc. because they are making EV's that are much more luxurious, and sporty. And they are able to give Tesla a run for the money in range. Don't get me wrong. Tesla is still king on that. But the difference is not so much that people shy away from them in favor of Tesla. So Now, if they want to remain in the running, Tesla is now the one having to play catch-up in the luxury department.
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