I have my car less than a week, so I can't really say, but I really like the look of the Smoke White seats. I was concerned about keeping them clean too, but I just didn't like the other interior choices.
I have a Porsche 911 with their white leather and it's been a disaster to keep pristine. Still, it's a very different material...Porsche uses a very fine leather that almost has a linen-like texture to it, and it's very susceptible to dye transfer - to the point where I have a "no jeans allowed" policy for that car. Even with that, I have a box of leather care products and spend a lot of time keeping after the seats.
On the other hand, I also have an older Mercedes GLK with its off-white leather, and with nothing more than occasional detailing, it still looks like new.
My 540 seems like a more rugged material than what's in the Porsche, so I'm hoping it will behave more like my Mercedes. Still, just in case, I had an interior protectant applied and they guarantee a stain-free experience for four years. I usually don't have much faith in these things and it wasn't exactly cheap, but it seemed worthwhile.
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