Quote:
Originally Posted by SteveinArizona
That would be a huge mistake for Genesis. An essentially new luxury brand has to start off with a bang. If the dealers mark up the cars above MSRP, they will lose, probably forever, future buyers for a short term profit.
I for one will never shop at a dealership that does this.
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I don't disagree with this sentiment. Although I've owned 2 Genny's and am a believer in their ability to produce a solid luxury vehicle. But...everyone seems to do this with their models that are perceived as being "hot" at their release. Honda dealers did it with the Type R...BMW....Mercedes....KIA now. I'm having a hard time thinking of any manufacturers who's dealers DON'T fall into this practice honestly. Except for Tesla that is. But if they had a traditional dealer network I'd venture to guess it would be the same song there too. I'm not a fan of the practice and can't ever see myself partaking in paying over MSRP, just like you. I find it hard to believe Genesis will be hurt by the practice, but again, time will tell, you could be correct.