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The Tesla is a niche vehicle, just like the Prius. There is a reason they make these electric and hybrid vehicles so crazy looking, it is for those who feel the need to let others know how special they are. You can recognize the cheese wedge shaped Prius from 10 miles away.
Sure, people will buy them because of the name, but after a while fewer people will be willing to spend 90 grand on an electric car with a Toyota Camry interior. At least if you buy a Mercedes-Benz you get a nice comfy interior for your money in addition to the name and the driving characteristics.
Most of the people I see driving Teslas are people with "new money". Younger successful people, the type who would put a deposit/order on a vehicle before even knowing how it would drive, since that is not what they care about. The CEOs and company directors are still in a Benz, Porsche, Audi, or BMW.
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"Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should."
-Dr. Ian Malcolm, Jurassic Park
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