No mention of the ultimate drive ride and drive events?
I went to my first BMW ride n drive in 1998 (for the e46 launch) in my college days and from then on I was pretty much sold on the marque. I believe BMW was one of a very few who hosted ride n drive events back in the days and it was a real treat. The following events were equally as good (x5 and x3 launches) and now manufacturers such as MB, Toyota/Lexus, Mazda, Chrysler, Jeep, Honda, GM and Mitsubishi are in the game with their respective takes on the ride n drive events. But the BMW events (like their cars) had a considerable lean towards performance/handling because of the performance driving instruction and the Susan G Komen ultimate drive sessions.
Fast forward to today, and I am finally in a comfortable position to order/buy one
... couldn't be happier.